Head of Marketing $150,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
Step into a pivotal role where your expertise will drive the growth engine connecting homeschool families to real learning. If you're passionate about crafting strategies and executing them with precision, this opportunity is for you.
Alpha Anywhere is an innovative edtech solution based on the 2 Hour Learning model, enabling students to master core subjects in just two hours per day through AI-guided, mastery-based approaches. Our mission is to provide parents with transparent insights and allow children more time for essential skills and interests. Your mission: transform this narrative into a trustworthy brand and an ever-growing lead pipeline.
You will be at the helm of campaigns, content creation, partnerships, and the quarterly marketing strategy. Collaborating with the C-suite, you will set ambitious targets and achieve them. You'll have the freedom to shape the messages, initiate channels, evaluate key metrics, and amplify successful strategies. If building from the ground up and witnessing immediate results excites you, let's connect.
What you will be doing
- Designing and executing comprehensive multi-channel campaigns (email, social media, paid advertising, affiliate/community) aligned with specific KPIs and lead generation goals.
- Developing and managing impactful content (including blogs, emails, guides, and social media) that guides parents from discovery to enrollment readiness.
- Establishing and expanding affiliate and parent-ambassador programs to consistently generate qualified leads.
- Managing the quarterly marketing schedule, objectives, and KPI framework, followed by reporting on outcomes and enhancements.
- Evaluating channel effectiveness, experimenting with messaging/offers, and enhancing ROI with every cycle.
What you will NOT be doing
- Relying on outdated strategies or waiting long periods for approvals.
- Focusing on superficial metrics; all efforts are geared towards growing qualified leads.
- Operating within a large team with numerous handoffs; you will own both strategy and execution.
- Creating generic content that doesn't address the specific needs and questions of homeschool parents.
Key responsibilities
Foster continuous growth in qualified leads by crafting a reputable brand and establishing a sustainable, KPI-focused marketing engine across campaigns, content, and partnerships.
Candidate requirements
- 4+ years of experience managing end-to-end multi-channel campaigns with proven results.
- Skilled in persuasive writing targeted at niche consumer groups, ideally focused on homeschool or parenting audiences.
- Experience in developing a brand identity from scratch, not just executing pre-existing ones.
- Proficiency in CRM, CMS, analytics, and AI content tools; adept at defining and achieving KPIs.
- Proven ability to collaborate directly with executives and make informed decisions with limited information.
- Bachelor’s degree in marketing/communications or equivalent experience.
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
Chat-style screening interview.
Cognitive aptitude test.
Prove real-world job skills.
Interview with the hiring manager.
Pass proctored test.
Accept job offer.
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