Description
Families who enroll at Alpha seldom find us through an advertisement. They come because a friend shared their experience over coffee or at a neighborhood gathering, saying, "This transformed my child." You would lead this referral network across an entire region: orchestrating gatherings, cultivating parent ambassadors, building ties with civic leaders, and connecting CEOs with 14-year-olds embarking on meaningful projects.
In a typical week, you will be present in four distinct settings. You will design and execute the regional event calendar, ranging from 150-attendee open houses to intimate eight-person dinners, multiple times each month. You will identify current parents eager to share their stories and pair them thoughtfully with families considering Alpha. You will forge relationships with municipal officials and business leaders, converting those connections into event venues, support for new campus launches, and tangible opportunities for students. And you will manage the Alpha Networks: facilitating introductions, arranging expert masterclasses, placing students in internships, welcoming alumni, and documenting each interaction family by family.
No complete manual exists. You will create the playbook as you execute, and the frameworks you develop will be adopted by colleagues building similar systems in other markets. As your region expands, the performance bar rises: the number of doors opened per enrolled family must increase even as total enrollment grows. Success is measured by the proportion of growth driven by authentic personal endorsements, tracked across years rather than quarters.
No degree is required, and no specific institutional background is mandated. An MBA, a background in consulting or wealth management, and a proven record in community building, hospitality, or institutional advancement are all valued equally here. What matters is your demonstrated ability to convene people and convert those relationships into measurable outcomes.
This role is based on-site in one of the following markets: San Francisco, Los Angeles, San Diego, Denver, Greenwich, Miami, Atlanta, Boston, Oklahoma City, Tulsa, Dorado, Nashville, or Park City. Anticipate evening and weekend commitments in settings filled with discerning parents, public officials, and entrepreneurs, along with frequent local travel. You will become the most networked individual in your city, and you will invest that capital in service of students. If that exchange represents purpose rather than sacrifice, submit your application.
What you will be doing
- Planning and executing the regional event calendar: open gatherings, curated dinners organized by city and grade level, and family retreats, multiple times per month within budget constraints
- Identifying and arranging venues, hosts, and vendors, then facilitating each event in person
- Enlisting current parents to serve as ambassadors, preparing them with authentic narratives, and pairing them with prospective families and campus tours
- Establishing connections with municipal officials and corporate executives, and leveraging those relationships into event venues, campus expansion support, and opportunities for students
- Connecting enrolled families into parent circles and placing students into mentorships, expert-led masterclasses, and real-world internships, and welcoming graduating families into the alumni network within 30 days
- Recording every event, introduction, and initial contact attribution in the CRM (customer relationship management platform) so that "doors opened per family" reflects an accurate metric
What you will NOT be doing
- Purchasing growth. No paid advertising, no ad budgets, no impression metrics or lead-volume goals
- Managing the institutional narrative or top-level campaigns; that belongs to Marketing
- Handling admissions logistics, conducting tours, or managing enrollment documentation; Admissions and Family Success own those functions
- Operating a campus on a daily basis, or managing the physical facility
- Reporting simple attendance figures and headcounts as though a crowded room constituted success
- Waiting for a complete playbook, a template, or support personnel before beginning
Key responsibilities
Drive people-driven referrals to become the primary source of enrollment growth in your region.
Candidate requirements
- 5+ years developing communities or relationship-based programs in K-12 education, membership organizations, or a similar network-driven business, where growth originated from people: referrals, members, congregations, chapters, alumni, or a client portfolio, with quantifiable results
- Personally planned and executed 20+ events spanning the full spectrum, from small curated dinners to gatherings of 100+ attendees, with budget responsibility
- Established and sustained relationships with public officials or business executives that yielded specific, identifiable outcomes
- Rigorous CRM practitioner; tracking relationships, attributions, and activities is an established practice
- Currently resides in, or will relocate to, one of these markets: San Francisco, Los Angeles, San Diego, Denver, Greenwich (CT), Miami, Atlanta, Boston, Oklahoma City, Tulsa, Dorado (PR), Nashville, or Park City (UT)
- Authorized to work in the US without visa sponsorship
Nice to have
- Led regional expansion, community development, or partnerships for a network-oriented organization: a school system, membership association, franchise, or civic or religious institution
- Developed and leveraged a high-trust relationship portfolio as a client-facing leader in wealth management, consulting, or business development
- Advanced through admissions, institutional advancement, community organizing, or hospitality, and consistently served as the institution's public face and host
- Pre-existing connections with local government or the business sector in your market
- Deeply understand how families navigate high-stakes education choices
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