Director of Strategic Parent Engagement

$200,000 USD/year ^{Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks}  ($100 USD/hour)

• Control the enrollment sales pipeline during years 0-1, managing the journey from inquiry through signed contracts, with conversion goals and CRM oversight until the 25-student milestone is achieved
• Deliver information sessions and facility tours that persuade interested families while strategically declining misaligned prospects (declining unsuitable applicants is equally important as accepting appropriate ones)
• Function as the principal liaison for high-net-worth households investing $40K+ annually, delivering concierge-level service that transforms parents into vocal supporters
• Establish community presence through consistent on-campus availability during morning arrivals (7-9am) and afternoon departures (2-4pm), while dedicating most workdays to external activities including coffee consultations, networking initiatives, and community collaborations
• Advocate for Alpha's AI-driven educational approach to questioning parents concerned about screen exposure and non-traditional methodologies
• Mobilize parent advocates through outstanding experiences that inspire families to actively recruit their social networks

• Maintaining standard 9-5 schedules (early morning availability, late afternoon presence, and evening programming are mandatory)
• Implementing pre-existing playbooks and standardized procedures (you will create operational systems within a startup context)
• Depending on administrative personnel, marketing departments, or enrollment assistance (you operate independently)
• Enrolling every applicant family (strategic selectivity is an essential capability)
• Working primarily from a desk (this position demands consistent community engagement and relationship cultivation)

Control enrollment sales during years 0-1, then transition focus to cultivating parent relationships that generate advocates and fuel organic referral growth.

• Currently reside within a commuting distance of one of these campuses OR willing to relocate within 60 days (preference for existing local connections): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
• Legally authorized to work in the U.S. without sponsorship
• 5+ years in a role that involved working with high-net worth clients in a consultative sales or high-touch customer experience role (such as private school enrollment/admissions, luxury sales, hospitality, philanthropy, etc.)
• Demonstrated enrollment/sales funnel success with conversion metrics you can discuss 
• Executive presence and communication skills to earn trust and guide sophisticated decision-making with affluent families 
• Entrepreneurial self-starter comfortable as a solo operator in a startup environment
• Genuine enthusiasm for AI-powered education, with comfort defending the model to skeptical parents who question screen time and non-traditional approaches
• Availability for flexible hours: early mornings (7-9am), late afternoons (2-4pm), evening events (2-3x/month), and weekend activities

Outstanding candidates will possess at least one of the following: 

• Existing network in the local affluent community with established relationships
• Private school or independent school enrollment/admissions leadership experience with proven results
• Sales, business development, or fundraising track record with high-value clients
• Previous startup or early-stage company experience navigating ambiguity and rapid change
• Event planning and community organizing experience creating memorable experiences
• Real estate, development, or major gift fundraising experience working with UHNW individuals