Description
You have been in the room with a family and understood that the truthful response was no. Giving that answer came at a cost: a sale, a manager's sign-off, a commission check. In this role, delivering that answer is the responsibility.
Alpha operates a private K-12 school network. Students complete academic work in roughly two hours per day and dedicate the remainder to developing practical skills, with test performance validating the approach. This is an on-site position at a single campus, in person daily, across one of 12 markets: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT. Indicate your preferred market at the time of application.
Families invest significantly, conduct thorough research, and pose difficult questions about academic rigor and expectations within the first ten minutes. The model succeeds only when enrolled families genuinely align with it. In a compact cohort, a single misaligned family alters the environment for all participants.
You will be accountable for the complete admissions process at one campus. Initial inquiry, fit discussion, campus visit, shadow day, decision conversation. You serve as the sole point of contact from inquiry through the student's first school day. A typical week includes: responding to every inquiry within four hours, guiding a skeptical parent through the afternoon program, facilitating a shadow day, documenting everything in HubSpot, and informing a family that their child would be better suited elsewhere. You will manage 20 or more families at varying stages concurrently. You determine fit, and you communicate the outcome, face-to-face, in your own language.
The network is expanding, and the operational framework continues to develop. Those who validate a market establish the FAQs, the fit standards, and the protocols that subsequent campuses adopt, and they become the trusted reference affluent families in their region share among themselves.
This is an on-site position at one campus, in person daily. Profiles who excel in this capacity: admissions and enrollment leaders from selective institutions; high-value consumer advisors whose client was a family unit, such as luxury real estate professionals, private client consultants, or premium practice operators; and hospitality and private service managers who have delivered white-glove experiences for discerning clients. If this describes you, apply and specify your desired market.
What you will be doing
- Taking full ownership of the enrollment experience for each prospective family, from initial inquiry through onboarding, and conducting a genuine needs assessment before any presentation.
- Managing 20 or more active families concurrently, responding to every inquiry promptly and reviewing applications on a daily basis.
- Facilitating campus tours, open houses, information sessions, and shadow days that clearly communicate who this model serves and who it does not.
- Making the admission or decline recommendation and personally delivering the decision to the family.
- Maintaining HubSpot and the student information system (SIS) following every interaction, leveraging AI tools such as ChatGPT or Claude for preparation and summaries, and providing weekly pipeline health reports to leadership.
What you will NOT be doing
- Pursuing an enrollment quota. A family who joins and departs represents a worse result than a family you declined upfront.
- Having your fit assessment overridden to preserve a relationship or achieve an enrollment target.
- Following scripts, executing call campaigns, or offering discount-based closings.
- Passing families through a sequence of coordinators, or awaiting committee approval for standard communications.
- Conducting amenity-focused tours that avoid difficult conversations.
Key responsibilities
Enroll the appropriate families at one campus and ensure even the declined families experience quality service.
Candidate requirements
- 3 or more years in a client-facing position where an individual or family was the purchaser at $25,000 or more per client, or $2,000 or more per month. (Direct B2C/D2C only; B2B and enterprise sales are not applicable.)
- You have directly owned a client, admissions, or enrollment process from initial inquiry through commitment decision.
- You have managed 7 or more client relationships simultaneously in a CRM, database, or tracking system.
- You have advised a prospective client against purchasing, enrolling, or joining due to a poor fit.
- You have incorporated AI tools into a client-facing workflow.
- You communicate effectively in writing with executives, high-net-worth individuals, or other demanding clients.
- You reside in, or will relocate within 60 days to, an open campus market: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.
- Willing to work on-site at your campus daily.
- Authorized to work in the United States without visa sponsorship.
Nice to have
- Admissions or enrollment management background at a selective private, independent, or boarding school.
- Experience in luxury residential real estate, private banking, family office, concierge medicine, or high-end event planning, where the family unit was your client.
- You designed the enrollment process or service standards independently rather than inheriting them.
- You already maintain relationships with affluent families, preschools, or family advisors in one of the 12 markets.
- Owner-operator background where you personally sold, delivered, and retained high-value clients.
You will be working for
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