Head of Brand Marketing
$100,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Austin, TX, US
In-person
Hours: 08:00 am to 05:00 pm CST, M-F
full-time (40 hrs/week)
Long-term role

Head of Brand Marketing   $100,000 USD/year

Description

IMPORTANT NOTE: This is an in-person position based at our Austin, Texas campus.

Most educational institutions teach students what to think. This position is designed to teach them how to execute.

Alpha is creating a fundamentally different high school—one where students don't passively absorb lectures or memorize information. Instead, they build, ship, communicate, and grow. They launch projects, validate ideas, and acquire real-world capabilities that most adults never develop. Your responsibility is to ensure they actually execute, and execute well.

You will engage directly with high school students as they launch businesses, manage projects, and cultivate the confidence, communication skills, and competence necessary to thrive beyond the classroom. You are not here to deliver theoretical instruction. You are here to coach practical execution. You will establish a high standard, maintain accountability, and challenge students to produce work that meets real-world criteria.

This position is designed for individuals who have accomplished something significant outside traditional academic settings—launched a product, built an audience, operated within a startup, or delivered results in a dynamic environment—and are ready to leverage that experience to develop the next generation. If you seek a conventional teaching position, this isn't it. If you want to influence how ambitious teenagers think, operate, and perform, this is the opportunity.

If you've achieved something substantive in your career and want to dedicate your time to pushing motivated teenagers toward their full potential, this is your platform. Apply now

What you will be doing

  • Design and facilitate hands-on workshops that teach students how to cultivate authentic social media audiences
  • Provide coaching on content strategy, spanning ideation through optimization leveraging AI tools
  • Support students in transforming their personal areas of expertise into marketable brands
  • Deliver 1:1 and small group coaching to help students establish goals, execute with consistency, and produce tangible outputs
  • Enforce high standards of accountability across communication quality, work output, and follow-through
  • Shepherd students through real-world initiatives (entrepreneurship, marketing, software development, etc.) while demanding concrete results
  • Monitor student advancement across the 3 C's and take corrective action when performance declines
  • Maintain clear communication with both students and parents regarding progress, performance gaps, and recommended actions

What you will NOT be doing

  • Conducting traditional lectures or teaching from standardized curricula
  • Evaluating large volumes of homework or emphasizing theoretical concepts
  • Providing excessive support to unmotivated students or compromising standards for comfort
  • Working within a slow-moving, bureaucratic educational institution

Key responsibilities

Produce measurable increases in students' confidence, communication abilities, and real-world competence by coaching them to execute consistently at a high standard.

Candidate requirements

  • Proven record of significant personal achievement in at least one real-world domain: launching a company, building an audience, generating revenue, publishing research, competing at an elite level, or equivalent
  • Robust coaching and mentoring capabilities, with demonstrated ability to inspire teenagers
  • 3+ years of experience coaching/mentoring teenagers
  • Outstanding communication and presentation abilities
  • Proficiency with AI/technology tools (ChatGPT, Claude, etc.)
  • Available to work on-site in Austin, TX. Relocation support is provided
  • Authorized to work in the US without requiring visa sponsorship

Nice to have

  • Specialized expertise in at least one practical field (entrepreneurship, medicine, sales, technology, creative industries, finance, athletics) that you can integrate into sessions and workshops with depth and specificity
  • Background working within a startup or high-growth organization at any capacity

Meet a successful candidate

Watch Interview
Chris Hayes
Chris  |  L2 Guide
United States

Ever wondered if work is enhancing your life, or erasing it? After years of late nights as a fitness coach left him exhausted and disconnect...

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Chat-style
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Cognitive 
aptitude test.
STEP 2

Cognitive 
aptitude test.

Prove real-world 
job skills.
STEP 3

Prove real-world 
job skills.

Interview with the hiring manager.
STEP 4

Interview with the hiring manager.

Pass
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STEP 5

Pass
proctored test.

Accept job offer.
STEP 6

Accept job offer.

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