Regional Director of Family Engagement
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Regional Director of Family Engagement   $200,000 USD/year

Description

You excel in startup environments that demand agility. You have a proven track record serving high-net-worth clients who require concierge-level attention. You authentically believe AI has the power to transform education and are prepared to advocate for that vision when challenged. If these expectations feel daunting, this position is not the right fit.

Alpha is not a conventional school. We are a technology startup demonstrating that every child possesses exceptional potential. Our students complete their core academic curriculum in only two hours per day through AI-driven applications, then dedicate the remainder of their time to practical competencies: public speaking, critical reasoning, collaborative challenges, and meaningful project work. No traditional lectures. No unnecessary assignments. Only accelerated learning that produces top 1% outcomes nationally. Families expect white-glove treatment. You will consistently defend this approach against concerns about excessive screen exposure, traditionalist education critics, and "this seems unrealistic" objections.

During year zero and year one, this position functions as an enrollment sales role. You control the complete pipeline from initial inquiry through executed enrollment contract, with defined conversion benchmarks and CRM accountability. We will not launch a campus without securing at least 25 enrolled students. Achieving that threshold is your responsibility. You will facilitate compelling information sessions, lead individualized campus tours, maintain persistent follow-up, and finalize agreements. After reaching 25 students and bringing an admissions director onboard, your role transitions to serving as the campus's chief parent-facing leader. You will cultivate loyalty, address concerns with exceptional service, and transform satisfied families into vocal champions who actively recruit others.

This is a high-accountability, high-independence position with explicit expectations. You will operate as a sole contributor without substantial administrative infrastructure, marketing resources, or fully developed operational frameworks. Strategies evolve based on performance data. Systems are still forming. You will create them. You will spend the majority of your time outside the facility (coffee consultations, lunch networking, Chamber of Commerce participation) instead of at a desk. You will maintain visibility during morning arrival and afternoon dismissal. You will participate in evening parent gatherings and periodic weekend student programming. A single incompatible family within a 25-student cohort can disrupt operations significantly, so declining wrong-fit applicants is equally critical as enrolling appropriate ones.

The opportunity? You will observe transformations rarely witnessed by most educators: doubtful parents evolving into passionate advocates, reserved students presenting with confidence before adults, families selecting your campus over prestigious private institutions. You will create something substantial from the ground up and claim ownership of outcomes. 

If you are convinced that most schools are underserving children and a superior approach exists, this is your opportunity to demonstrate it.

HIRING FOR THESE LOCATIONS:

  • CA: Santa Barbara, Palo Alto, Piedmont (East Bay), & Lake Forest (Orange Co.)
  • MD: Bethesda
  • TX: Austin, Fort Worth (DFW)
  • WA: Kirkland (Seattle)

This is an on-site role in the cities listed above, with local travel as needed. Relocation assistance is available for candidates with firm relocation plans and timeline.

What you will be doing

  • Control the enrollment sales pipeline during year 0-1, spanning initial inquiry through executed agreement, with defined conversion benchmarks and CRM oversight until achieving 25 students
  • Lead information sessions and campus visits that convert interested families while strategically declining incompatible applicants (selectivity is equally important as acceptance)
  • Function as the principal point of contact for high-net-worth families investing $40K+ annually, delivering white-glove service that converts parents into vocal advocates
  • Establish community presence through consistent on-site availability during morning arrival (7-9am) and afternoon dismissal (2-4pm), plus dedicating most workdays to off-campus coffee consultations, networking activities, and community alliances
  • Advocate for Alpha's AI-driven model when addressing skeptical parents concerned about screen exposure and unconventional education approaches
  • Mobilize parent champions by creating outstanding experiences that inspire families to actively recruit their peers

What you will NOT be doing

  • Maintaining standard 9-5 schedules (early mornings, late afternoons, and evening programming are essential)
  • Implementing pre-existing playbooks and standardized procedures (you will construct systems within a startup context)
  • Depending on administrative personnel, marketing departments, or enrollment support teams (you operate independently)
  • Enrolling every applicant (selective admissions is a fundamental skill)
  • Working from a desk (this position demands consistent community engagement and relationship cultivation)

Key responsibilities

Control enrollment sales during year 0-1, then transition to developing parent relationships that generate advocates and fuel organic growth through referrals.

Candidate requirements

  • Currently reside within a commuting distance of one of these campuses OR willing to relocate within 60 days (preference for existing local connections): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
  • Legally authorized to work in the U.S. without sponsorship
  • 5+ years in a role that involved working with high-net worth clients in a consultative sales or high-touch customer experience role (such as private school enrollment/admissions, luxury sales, hospitality, philanthropy, etc.)
  • Demonstrated enrollment/sales funnel success with conversion metrics you can discuss 
  • Executive presence and communication skills to earn trust and guide sophisticated decision-making with affluent families 
  • Entrepreneurial self-starter comfortable as a solo operator in a startup environment
  • Genuine enthusiasm for AI-powered education, with comfort defending the model to skeptical parents who question screen time and non-traditional approaches
  • Availability for flexible hours: early mornings (7-9am), late afternoons (2-4pm), evening events (2-3x/month), and weekend activities

Nice to have

Exceptional candidates will have at least one of the items below: 

  • Existing network in the local affluent community with established relationships
  • Private school or independent school enrollment/admissions leadership experience with proven results
  • Sales, business development, or fundraising track record with high-value clients
  • Previous startup or early-stage company experience navigating ambiguity and rapid change
  • Event planning and community organizing experience creating memorable experiences
  • Real estate, development, or major gift fundraising experience working with UHNW individuals

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This is not traditional schooling, and this is not conventional parent engagement.

At Alpha, parent advocacy functions as a strategic growth mechanism, not a support service. You will guide high-stakes discussions, facilitate conversion-focused events, and build conviction through individual family relationships. This requires mastering both messaging and methodology. You must understand precisely what differentiates Alpha—and how to articulate that in ways that inspire action.

Interested in the narratives you will help develop and communicate? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Hear directly from three Alpha dads about why they rejected conventional education—and how Alpha's model has changed their children's confidence, independence, and academic growth.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the foundation you'll be building advocacy around. Understand the academic engine before you start creating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't dodge standardized testing. We embrace it. If you're looking for a school that avoids rigor or waters down expectations, don't apply. But if you believe in setting the bar high—and helping every student rise to it—start here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own words, a 12-year-old former NYC student explains why her family moved for Alpha, and what school feels like when it's designed for mastery, not memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute tour of what makes Alpha's model work, from AI-powered instruction to the guides who support it.
👉 Quick look (1 min)

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