Regional Director of Family Engagement
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Regional Director of Family Engagement   $200,000 USD/year

Description

Families who select Alpha rely on trusted advisors across every area of their lives. This is the one relationship they've been missing.

You'll become the person they reach out to when uncertainty arises, when something doesn't feel quite right, or when they want to share a milestone they know you'll appreciate. You'll develop the kind of familiarity with each family that allows you to sense their needs before they articulate them—and you'll bring the judgment and composure required to respond with care, discretion, and ease. Over time, you won't simply represent their child's school. You'll become woven into the way they experience this season of their family's journey.

That depth of trust isn't built through systems. It's earned through presence—steady, visible, and unhurried. You'll be there during morning arrivals and afternoon departures, at the evening gatherings that count, and in the private conversations that rarely appear on any schedule. You'll create a community that families want to protect, where connection feels natural and referrals emerge organically from the strength of the experience.

Alpha operates outside the traditional school model. Students complete core academics in two hours daily using AI-driven applications, then devote the remainder of their day to public speaking, critical thinking, and hands-on projects. No lectures. No filler assignments. Top 1% outcomes nationally. The families who enroll are investing in a vision they value—but that vision requires ongoing stewardship.

You'll sustain that dialogue with every family, through every question, for the entire duration of their enrollment. If the prospect of defending an unconventional approach to discerning skeptics feels burdensome, this position isn't the right fit. If it sounds like the most compelling conversation you could be leading, continue reading.

What you will be doing

  • Take ownership of the relationship with every family on campus—the evolving, deepening connection that ensures parents feel recognized, not merely accommodated
  • Identify potential concerns before they surface and address them with the tact and interpersonal skill that preserves confidence
  • Maintain a visible presence in family spaces: morning arrivals (7–9am), afternoon departures (2–4pm), evening parent gatherings, and select weekend programming
  • Develop a campus community with authentic depth—rituals, events, and connection points that foster a sense of belonging to something families value protecting
  • Encourage parent advocacy naturally, delivering experiences of such consistent quality that referrals arise as an organic result
  • Sustain the dialogue about Alpha's AI-driven model with families managing concerns about screen time, skeptical relatives, and occasional doubts—not only during enrollment, but continuously throughout their campus experience
  • Recognize when a family may not align with the community and manage that transition with the same professionalism you apply to everything else—safeguarding the community is integral to serving it
  • Establish the structures and routines this position demands in a setting where protocols are still taking shape

What you will NOT be doing

  • Overseeing enrollment—that responsibility belongs to the Admissions Director; your work starts when families commit and deepens as they remain
  • Operating from behind a desk—your visibility within the community defines the role
  • Adhering to standard 9–5 schedules—early mornings, late afternoons, and evening functions are integral to the position, not occasional additions
  • Depending on administrative infrastructure, established workflows, or a complete team—you function with significant autonomy and create what's necessary
  • Approaching family relationships as transactional accounts—this role rewards authentic engagement, not procedural adherence

Key responsibilities

Serve as the trusted relational anchor at the heart of every family's Alpha experience. Maintain their confidence during challenging moments, cultivate a community where belonging feels meaningful, and establish the conditions under which satisfied families naturally become active advocates.

Candidate requirements

  • Currently living within commuting range of one of these campuses OR prepared to relocate within 60 days (preference given to candidates with established local community ties): Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
  • Authorized to work legally in the U.S. without requiring sponsorship
  • 5+ years in a client-facing role serving high-net-worth or ultra-high-net-worth families—contexts such as private school admissions, luxury hospitality, philanthropy, or any setting where discretion, interpersonal warmth, and social sophistication were as critical as competence
  • Proven capacity to maintain relationships through challenging situations with discerning families and exit those moments with trust reinforced
  • Authentic presence and communication approach that builds credibility swiftly with affluent, high-expectation families—genuine rather than overly rehearsed
  • Direct familiarity with independent, private, or non-traditional education—either professionally or as a parent—that provides credible grounding when families challenge the model
  • Sincere commitment to AI-powered education and the capacity to sustain that belief authentically across years of family engagement, not merely during initial enrollment discussions
  • Willingness to work flexible hours: early mornings (7–9am), late afternoons (2–4pm), evening events 2–3x/month, and occasional weekend programming

Nice to have

Exceptional candidates will possess at least one of the following:

  • Pre-existing connections within the local affluent community that would provide an immediate, organic foundation on campus
  • Private school or independent school background with demonstrated success in family retention and community building—beyond simple enrollment metrics
  • Background managing high-stakes family dynamics where your discretion and judgment were the reasons trust endured
  • A talent for designing experiences—events, moments, settings—that make people feel they're part of something they want to safeguard
  • Prior startup or early-stage organizational experience where you created from scratch and maintained composure amid rapid change

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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This isn't a conventional school, and this isn't conventional parent engagement.

At Alpha, parent advocacy functions as a growth driver, not a support role. You'll be leading high-stakes conversations, facilitating events that drive commitment, and building belief one family at a time. That requires mastery of both the message and the underlying model. You'll need to understand precisely what distinguishes Alpha—and how to articulate that in ways that resonate deeply.

Want to see the types of narratives you'll be helping to cultivate and communicate? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Hear firsthand from three Alpha fathers discussing why they rejected conventional schooling—and how Alpha's approach has transformed their children's confidence, independence, and academic trajectory.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the foundation upon which you'll build advocacy. Understand the academic infrastructure before you begin generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't shy away from standardized testing. We embrace it. If you're seeking a school that sidesteps rigor or lowers expectations, don't apply. But if you believe in setting elevated standards—and supporting every student in meeting them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own voice, a 12-year-old former NYC student describes why her family relocated for Alpha, and what education feels like when it's built for mastery, not rote learning.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute walkthrough of what powers Alpha's model, from AI-driven instruction to the guides who facilitate it.
👉 Quick look (1 min)

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