Director of Family Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
Semi-flexible schedule
In-person
full-time (40 hrs/week)
Long-term role

Director of Family Advocacy   $200,000 USD/year

Description

Families at Alpha New York maintain trusted advisors across every domain of their lives. This role fills the one position that has been absent.

You will serve as the contact they reach when uncertainty arises, when intuition signals a concern, or when they wish to share an experience they trust you will appreciate. Your familiarity with each family will enable you to recognize their needs in advance—and you will possess the judgment and demeanor to address whatever they present with care, warmth, and seamless execution. Over time, your role will extend beyond their child's education. You will become woven into how they navigate this phase of family life.

New York's independent school landscape is compact, tightly networked, and unforgiving in its institutional memory. What happens at Alpha does not remain confined to campus—it circulates through the channels that influence decisions: the residential building, the private club, the country home, the message thread that determines where the next family enrolls. You will recognize this pattern intuitively, having built your career in environments where reputation functions as sole currency and a single error persists longer than any success. You will cultivate a community that families instinctively defend, where inclusion feels organic and referrals emerge naturally from the quality of experience.

Beyond New York's independent school families, you will engage with diplomatic households, global executives, and internationally mobile families whose educational expectations—and institutional relationships—derive from contexts well beyond American private schooling norms. The ideal candidate will navigate cross-cultural family systems with the same ease they bring to the established patterns of New York private education.

Alpha operates outside traditional school conventions. Students complete core academics in two daily hours using AI-driven applications, then dedicate remaining time to public speaking, critical reasoning, and applied projects. No conventional lectures. No extraneous assignments. Performance in the top 1% nationally. 

The families who select Alpha have made a deliberate choice—and in a city where educational opinions are abundant and vocal, they will face persistent questioning. You will ensure they possess unshakable clarity in every response. If sustaining that conviction amid years of refined New York skepticism feels exhausting, this position is not suitable. If it represents the most compelling professional dialogue available to you, continue.

What you will be doing

  • Take full ownership of the family relationship across its entire arc—initial inquiry through enrollment, ongoing retention, and sustained advocacy—ensuring faculty maintain student focus while families always have a reliable point of contact
  • Detect early signals when dynamics shift, and address situations with the care and discernment that preserves trust—including the more difficult judgment of recognizing when a family does not align with the community
  • Maintain consistent presence in family life: morning arrival, afternoon departure, evening gatherings, and the spontaneous exchanges that carry the greatest weight
  • Develop a community that both domestic and international families instinctively champion—and where advocacy occurs organically as a result of earned experience
  • Communicate Alpha's narrative persuasively—in private discussions, at hosted events, and within the skeptical New York circles where institutional reputation is truly established

What you will NOT be doing

  • Operating from an office—your physical presence within the community defines this role
  • Maintaining standard business hours—early arrivals, late afternoons, and evening programming are inherent to the position, not occasional demands
  • Escalating challenging family discussions to teaching staff or leadership—these conversations belong entirely to you
  • Relying on administrative infrastructure, established protocols, or a built-out team—you function with substantial independence and create what the role requires
  • Approaching family relationships as transactional accounts—this role values authentic connection over procedural adherence

Key responsibilities

Serve as the foundational relationship at the core of every family's journey at Alpha's Lower Manhattan location. Maintain their confidence through difficult periods, foster a community where belonging is intentional, and establish conditions under which satisfied families transform into active advocates within the networks that define New York's independent school environment.

Candidate requirements

  • 5+ years building and sustaining trust with high-net-worth or ultra-high-net-worth families in a relationship-intensive, high-touch capacity
  • Demonstrated success guiding discerning clients through consequential decisions—with measurable outcomes you can reference: conversion rates, retention figures, referral volume
  • The judgment and poise to manage sensitive, confidential matters without visible consequence
  • Innate cross-cultural competence—equally effective with a diplomatic family encountering American independent schools for the first time and a multi-generation New York household with comprehensive institutional knowledge
  • New York–based, available for full-time on-site commitment, and adaptable to variable scheduling
  • Authorized to work in the United States without visa sponsorship requirements

Nice to have

  • A professional history that New York's most selective families immediately respect—independent school admissions, elite hospitality, an exclusive membership institution whose reputation resonates in this market, or major donor relations at an organization they already value
  • Direct or professional exposure to independent or alternative educational models
  • Established connections within NYC's private school parent communities
  • Background working with globally mobile, diplomatic, or internationally connected families
  • A personal network extending through the residential buildings, clubs, and institutions where Alpha families reside and make decisions

Meet a successful candidate

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This is not conventional schooling, and this is not conventional family engagement.

At Alpha, family advocacy functions as a strategic growth driver, not an auxiliary service. You will lead high-stakes trust-building dialogues, design and execute conversion-focused events, and cultivate conviction through individualized family engagement. This requires command of both the institutional narrative and the operational model. You must understand precisely what differentiates Alpha—and how to articulate that understanding in ways that create commitment.

Want to explore the narratives you will help construct and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen to three Alpha fathers discuss their rejection of conventional education—and how Alpha's approach has transformed their children's confidence, autonomy, and academic trajectory.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the conceptual foundation underlying your advocacy work. Comprehend the academic infrastructure before generating institutional momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not retreat from standardized assessment. We lean into it. If you seek a school that circumvents rigor or dilutes expectations, do not proceed. But if you believe in establishing elevated standards—and supporting every student in meeting them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former NYC student describes in her own language why her family relocated for Alpha, and what education feels like when structured for mastery rather than memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A brief visual overview of Alpha's operational model, from AI-enabled instruction to the educational guides who facilitate it.
👉 Quick look (1 min)

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