Director of Client Enrollment

$200,000 USD/year ^{Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks}  ($100 USD/hour)

• Owning the enrollment journey for every prospective family, from first inquiry through onboarding, and running a real needs assessment before you present anything.
• Carrying 20 or more active families at once, answering every inquiry promptly and reviewing applications daily.
• Leading campus tours, open houses, info sessions, and shadow days that show families exactly who this is and is not for.
• Forming the admit or decline recommendation and delivering the decision to the family yourself.
• Keeping HubSpot and the student information system (SIS) current after every interaction, using AI tools like ChatGPT or Claude for prep and summaries, and reporting pipeline health to leadership weekly.

• Seat-fill pressure is not what drives decisions here. A family who enrolls and leaves is a worse outcome here than a family you turned away.
• Getting overruled on fit to protect a relationship or hit a yield target.
• Running scripts, call blitzes, or discount closes.
• Handing families down a chain of coordinators, or waiting on a committee for routine calls.
• Giving amenity tours that dodge the hard questions.

Enroll the right families at one campus and make even the declines feel like good service.

• 3 or more years in a client-facing role where an individual or family was the buyer at $25,000 or more per client, or $2,000 or more per month. (Direct B2C/D2C only; B2B and enterprise sales are not applicable.)
• You have personally owned a client, admissions, or enrollment journey from first inquiry through the commitment decision.
• You have managed 7 or more client relationships at once in a CRM, database, or tracking system.
• You have told a prospective client not to buy, enroll, or join because it was not the right fit.
• You have used AI tools in a client-facing workflow.
• You communicate concisely and professionally in live conversations and writing with executives, high-net-worth individuals, or other demanding clients.
• You have personally led polished in-person tours, presentations, meetings, or hosted experiences for affluent families, senior executives, or other high-profile visitors.
• You can build a multi-touch relationship over 30 or more days and stay engaged with families who are not ready to enroll immediately.
• You have owned a measurable enrollment, revenue, membership, or high-value customer-acquisition target, including generating qualified demand and building local referral or community partnerships.
• You live in, or will move within 60 days to, an open campus market: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.
• Willing to work on-site at your campus daily.
• Authorized to work in the United States without visa sponsorship.

• Admissions or enrollment management experience at a selective private, independent, or boarding school.
• Luxury residential real estate, private banking, family office, concierge medicine, or high-end event planning, where the family was your buyer.
• You built the enrollment process or service standards yourself instead of inheriting them.
• You already know affluent families, preschools, or family advisors in one of the 12 markets.
• Owner-operator experience where you sold, delivered, and kept high-value clients yourself.