Director of Client Enrollment
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Multiple Locations, US
In-person
full-time (40 hrs/week)
Flexible schedule
Long-term role

Director of Client Enrollment   $200,000 USD/year

Description

You have been in the room with a family and understood that the right answer was no. Delivering it came at a cost: a sale, a manager's expectations, a commission check. In this role, delivering that answer is the work.

Alpha is a private K–12 school network. Students complete their academics in roughly two hours each day and devote the remainder to developing real skills, and the outcomes validate the model. This is an on-site position at a single campus, in person, daily, in one of 12 markets: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT. Select your market at the time of application.

Families pay a premium for this model, investigate it thoroughly, and pose pointed questions about rigor and expectations within the first ten minutes. The model functions only when the families enrolled genuinely seek it. In a small cohort, one family who enrolled for the wrong reasons reshapes the experience for all.

You will have full ownership of the admissions process for one campus. Initial inquiry, fit assessment, campus tour, shadow day, final decision conversation. You are the single point of contact from inquiry through the student's first day. A typical week may include: responding to all inquiries within four hours, guiding a doubtful parent through the afternoon block, facilitating a shadow day, maintaining full records in HubSpot, and informing a family that their child would thrive elsewhere. You will manage 20 or more families at various stages concurrently. You assess fit, and you communicate the outcome, in person, using your own words.

The network is expanding, and the approach is being refined continuously. The individuals who validate a market establish the FAQs, the fit standards, and the frameworks inherited by subsequent campuses, and they become the trusted name affluent families in their city share with one another.

This is an on-site position at one campus, in person, daily. Professionals who excel in this role typically include: admissions and enrollment leaders from selective schools; high-value consumer closers whose client was a family, such as luxury real estate agents, private client advisors, or premium practice owners; and hospitality and private service operators who have delivered white-glove experiences for discerning clients. If this describes you, apply and indicate your preferred market.

What you will be doing

  • Owning the complete enrollment experience for every prospective family, from initial inquiry through onboarding, and conducting a genuine needs assessment before making any presentation.
  • Managing 20 or more active families concurrently, responding to every inquiry promptly, and reviewing applications on a daily basis.
  • Facilitating campus tours, open houses, information sessions, and shadow days that clearly communicate who this is and is not designed for.
  • Determining the admit or decline recommendation and personally delivering the decision to the family.
  • Updating HubSpot and the student information system (SIS) after every interaction, leveraging AI tools such as ChatGPT or Claude for preparation and summaries, and providing weekly pipeline health reports to leadership.

What you will NOT be doing

  • Pursuing a seat-fill target. A family who enrolls and then departs is a worse result than a family you declined upfront.
  • Being overruled on fit judgments to preserve a relationship or achieve a yield goal.
  • Following scripts, executing call blitzes, or offering discount-driven closes.
  • Transferring families through a sequence of coordinators, or awaiting committee approval for routine decisions.
  • Conducting amenity-focused tours that avoid the difficult questions.

Key responsibilities

Enroll families who are the right fit for one campus and ensure that even the families you decline experience high-quality service.

Candidate requirements

  • 3 or more years in a client-facing role where an individual or family was the buyer at $25,000 or more per client, or $2,000 or more per month. (Direct B2C/D2C only; B2B and enterprise sales do not apply.)
  • You have personally managed a client, admissions, or enrollment journey from first inquiry through the commitment decision.
  • You have handled 7 or more client relationships simultaneously using a CRM, database, or tracking system.
  • You have advised a prospective client not to buy, enroll, or join due to a misalignment of fit.
  • You have integrated AI tools into a client-facing workflow.
  • You communicate effectively in writing with executives, high-net-worth individuals, or other demanding clients.
  • You currently reside in, or will relocate within 60 days to, an open campus market: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.
  • Willing to work on-site at your campus every day.
  • Authorized to work in the United States without visa sponsorship.

Nice to have

  • Admissions or enrollment management experience at a selective private, independent, or boarding school.
  • Experience in luxury residential real estate, private banking, family office, concierge medicine, or high-end event planning, where the family was your client.
  • You designed the enrollment process or service standards from scratch rather than inheriting established procedures.
  • You have existing relationships with affluent families, preschools, or family advisors in one of the 12 markets.
  • Owner-operator experience where you personally sold, delivered, and retained high-value clients.

Meet a successful candidate

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