Description
You have been in the room with a family and understood the truthful answer was no. Delivering it came at a cost: a metric, your manager's satisfaction, a commission. In this role, giving that answer is the work.
Alpha operates as a private K-12 school network. Students complete academics in roughly two hours each day, then dedicate the remainder to developing practical skills—and performance data validates the approach. This is an on-site position at a single campus, in person daily, across one of 12 locations: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT. Indicate your preferred market at application.
Families pay a premium for this offering, conduct extensive due diligence, and pose challenging questions about academic rigor and expectations within the first ten minutes. The model succeeds only when enrolled families genuinely seek what it provides. In a compact cohort, a single family expecting something different alters the experience for all.
You will oversee the complete admissions cycle for one campus. Initial inquiry, fit assessment, campus visit, shadow day, decision dialogue. You serve as the sole point of contact for that family from inquiry through the student's first school day. A representative week might include: responding to all inquiries within four hours, guiding a doubtful father through the afternoon programming, coordinating a shadow day, documenting everything in HubSpot, and informing a family their child would benefit more from an alternative placement. You will manage 20 or more active families at varying stages concurrently. You assess fit, and you communicate outcomes directly, face-to-face, in your own language.
The network continues to expand, and operational standards evolve alongside it. Those who validate a market establish the FAQs, fit parameters, and benchmarks inherited by subsequent campuses, and they become the trusted referral among affluent families in their community.
This position is on-site at one campus, in person daily. Profiles that succeed in this capacity: admissions and enrollment leaders from competitive schools; high-value consumer closers serving families as the buyer, such as luxury real estate professionals, private client advisors, or premium practice proprietors; and hospitality or private service operators who have delivered white-glove experiences to discerning clients. If this describes you, apply and specify your desired market.
What you will be doing
- Managing the complete enrollment experience for each prospective family, from initial inquiry to onboarding, and conducting a genuine needs assessment prior to any presentation.
- Overseeing 20 or more active families simultaneously, responding to all inquiries promptly and reviewing applications each day.
- Facilitating campus tours, open houses, information sessions, and shadow days that clarify precisely whom this model serves and whom it does not.
- Developing the admission or decline recommendation and personally communicating the decision to the family.
- Maintaining HubSpot and the student information system (SIS) following each interaction, leveraging AI tools such as ChatGPT or Claude for preparation and summaries, and providing weekly pipeline updates to leadership.
What you will NOT be doing
- Pursuing an enrollment quota. A family who enrolls then departs represents a worse result than a family you declined upfront.
- Being overridden on fit assessments to preserve a relationship or achieve a yield metric.
- Executing scripts, call campaigns, or discount-driven closures.
- Passing families through a series of coordinators, or awaiting committee approval for standard communications.
- Conducting amenity-focused tours that evade substantive questions.
Key responsibilities
Enroll the appropriate families at one campus and ensure even the declined families perceive the interaction as quality service.
Candidate requirements
- 3 or more years in a client-facing capacity where an individual or family served as the buyer at $25,000 or more per client, or $2,000 or more monthly. (Direct B2C/D2C exclusively; B2B and enterprise sales do not apply.)
- You have directly managed a client, admissions, or enrollment process from initial inquiry to commitment decision.
- You have concurrently managed 7 or more client relationships within a CRM, database, or tracking system.
- You have advised a prospective client against purchasing, enrolling, or joining due to poor fit.
- You have incorporated AI tools into a client-facing process.
- You communicate effectively in writing with executives, high-net-worth individuals, or similarly demanding clients.
- You currently reside in, or will relocate within 60 days to, an open campus market: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.
- Available to work on-site at your campus every day.
- Authorized to work in the United States without requiring visa sponsorship.
Nice to have
- Admissions or enrollment management background at a selective private, independent, or boarding school.
- Experience in luxury residential real estate, private banking, family office services, concierge medicine, or high-end event coordination, where the family served as your client.
- You designed the enrollment workflow or service standards independently rather than inheriting existing frameworks.
- You possess established relationships with affluent families, preschools, or family advisors in one of the 12 markets.
- Owner-operator background where you personally sold, delivered, and retained high-value clients.
You will be working for
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Interview with the hiring manager.
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