Director of Enrollment
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Enrollment   $200,000 USD/year

Description

Families who enroll at Alpha are accustomed to having trusted advisors across every aspect of their lives. What's been missing is someone who can serve that role within their child's education.

You'll become the individual they reach out to during moments of uncertainty, when something doesn't feel quite right, or when they want to share an observation they know you'll appreciate. You'll develop such familiarity with each family that you can sense their needs before they articulate them—and you'll possess the judgment and composure to address whatever they bring to you with tact, genuine care, and apparent ease. Over time, you won't simply be associated with their child's school. You'll be woven into how they experience this phase of their family's journey.

This level of trust isn't generated by following a script. It's cultivated through consistent, unhurried presence. You'll be on hand during morning drop-off and afternoon pick-up, at the evening gatherings that carry weight, and in the spontaneous one-on-one exchanges that never appear on any schedule. You'll create a community that families instinctively want to protect, where inclusion feels natural and referrals emerge because the experience justifies them.

Alpha operates differently from conventional schools. Students complete core academics in two hours daily through AI-powered applications, then dedicate the remainder of their time to public speaking, critical thinking, and practical projects. No traditional lectures. No unnecessary assignments. Top 1% outcomes nationwide. The families who select this path are investing in something they value—but that commitment requires ongoing support.

You'll sustain that dialogue with every family, through every moment of uncertainty, for the duration of their child's enrollment. If advocating for an unconventional educational approach to discerning skeptics feels overwhelming, this position isn't the right match. If it represents the most compelling challenge you could undertake, continue reading.

What you will be doing

  • Take full ownership of relationships with every family on campus—the continuous, evolving relationships that make parents feel understood, not merely accommodated
  • Identify potential concerns before they surface as issues, and address them with the tact and interpersonal skill that preserves confidence
  • Maintain visible presence where families gather: morning drop-off (7–9am), afternoon pick-up (2–4pm), evening parent gatherings, and select weekend programming
  • Develop a campus community with authentic character—traditions, events, and points of connection that give families the sense they're part of something valuable
  • Foster parent advocacy naturally, by delivering experiences so reliably strong that referrals become an organic result
  • Sustain the ongoing dialogue about Alpha's AI-powered approach with families managing screen time questions, skeptical relatives, and periodic uncertainty—not only during enrollment, but throughout their entire campus experience
  • Recognize when a family isn't aligned with the community and manage that situation with the same care you apply to everything else—safeguarding the community is integral to serving it
  • Design the systems and routines this position demands in a setting where the framework is still being developed

What you will NOT be doing

  • Overseeing enrollment—that falls under the Admissions Director's purview; your responsibility starts when families join and expands from that point
  • Operating from behind a desk—your visibility within the community defines the role
  • Adhering to standard 9–5 schedules—early mornings, extended afternoons, and evening events are inherent to the position, not occasional requirements
  • Relying on administrative infrastructure, established protocols, or a complete team—you function with significant autonomy and create what's necessary
  • Approaching family relationships as transactional accounts—this role values authentic connection over procedural adherence

Key responsibilities

Serve as the central trusted relationship for every family's experience at Alpha. Maintain their confidence through challenging moments, cultivate a community where belonging feels substantive, and establish the conditions under which satisfied families naturally become active advocates.

Candidate requirements

  • Currently reside within commuting distance of one of these campuses OR willing to relocate within 60 days (preference for candidates with existing community roots): Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
  • Legally authorized to work in the U.S. without sponsorship
  • 5+ years in a relationship role serving high-net-worth or ultra-high-net-worth families—private school admissions, luxury hospitality, philanthropy, or any environment where discretion, warmth, and social fluency were as important as capability
  • Proven capacity to maintain relationships through challenging situations with sophisticated families and preserve trust throughout
  • Authentic presence and communication approach that builds confidence quickly with affluent, high-expectation families—genuine rather than rehearsed
  • Personal background with independent, private, or non-traditional education—either professionally or as a parent—that provides credible perspective when families question the approach
  • Sincere conviction in AI-powered education and the capacity to carry that belief authentically across years of parent relationships, not just initial enrollment discussions
  • Availability for variable hours: early mornings (7–9am), late afternoons (2–4pm), evening events 2–3x/month, and occasional weekend activities

Nice to have

Exceptional candidates will have at least one of the following:

  • Established connections within the local affluent community that would provide immediate, natural credibility on campus
  • Private school or independent school background with demonstrated success in family retention and community building—not solely enrollment metrics
  • Experience managing high-stakes family relationships where your judgment and discretion were the foundation of sustained trust
  • A talent for designing experiences—events, moments, environments—where people feel they're part of something worth defending
  • Prior startup or early-stage experience where you built from the ground up and maintained composure amid rapid change

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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This isn't conventional schooling, and this isn't conventional parent engagement either.

At Alpha, parent advocacy isn't a support function. It's a growth engine. You'll be guiding high-trust conversations, hosting events that convert, and building conviction one family at a time. That means mastering both the message and the model. You'll need to know exactly what makes Alpha different—and how to communicate that in ways that move people.

Want to see the kinds of stories you'll be helping to shape and share? Start here:

🎥 Why Families Leave Traditional School for Alpha
Hear directly from three Alpha dads about why they rejected conventional education—and how Alpha's model has changed their children's confidence, independence, and academic growth.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the foundation you'll be building advocacy around. Understand the academic engine before you start creating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't dodge standardized testing. We embrace it. If you're looking for a school that avoids rigor or waters down expectations, don't apply. But if you believe in setting the bar high—and helping every student rise to it—start here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own words, a 12-year-old former NYC student explains why her family moved for Alpha, and what school feels like when it's designed for mastery, not memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute tour of what makes Alpha's model work, from AI-powered instruction to the guides who support it.
👉 Quick look (1 min)

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