Director of Enrollment
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Enrollment   $200,000 USD/year

Description

You excel in the unpredictability of startup environments. You've delivered exceptional service to high-net-worth clients who demand excellence. You authentically support the idea that AI can transform education and enjoy making that case to doubters. If these conditions feel challenging, this position may not be right for you.

Alpha is not a conventional educational institution. We're a technology startup demonstrating that every child has extraordinary potential. Our students complete their core curriculum in only two hours daily through AI-driven applications, dedicating the remainder of their time to practical competencies: public speaking, analytical reasoning, collaborative challenges, and meaningful projects. No traditional instruction. No redundant assignments. Only accelerated progress and top 1% performance across the nation. Families anticipate concierge-quality attention. You'll continuously defend our approach against concerns about screen exposure, skepticism toward unconventional schooling, and doubts that it can deliver such outcomes.

During year zero and year one, this functions as an enrollment-focused sales position. You control the entire pipeline from initial contact to executed enrollment contract, including conversion goals and CRM oversight. We will not launch a campus with fewer than 25 committed students. Achieving that enrollment threshold is your responsibility. You'll lead compelling information sessions, facilitate individual campus visits, maintain persistent follow-through, and secure commitments. After reaching 25 students and bringing on an admissions director, your role evolves into the campus's chief parent relations leader. You'll cultivate loyalty, address concerns with exceptional service, and transform satisfied families into vocal ambassadors who attract others.

This position offers significant trust and independence alongside clear accountability. You'll operate independently without extensive administrative resources, marketing support, or fully developed operational guides. Strategies evolve based on results. Systems are still forming. You'll create them. Most of your working hours will be spent beyond the campus (networking over coffee, lunch meetings, Chamber of Commerce gatherings) rather than at a desk. You'll maintain visibility at morning arrival and afternoon departure times. You'll participate in evening family gatherings and occasional weekend student programming. A single poorly matched family within a 25-student group can disrupt the entire environment, making the ability to decline wrong-fit applicants equally critical as enrolling appropriate ones.

What's the payoff? You'll observe changes few educators experience: doubtful parents transforming into passionate advocates, reserved students presenting with poise to adults, families selecting your campus over prestigious private institutions. You'll create something meaningful from the ground up and claim ownership of the outcomes. 

If you're convinced that conventional schools are underserving children and a superior alternative exists, this is your opportunity to demonstrate it.

HIRING FOR THESE LOCATIONS:

  • CA: Santa Barbara, Palo Alto, Piedmont (East Bay), & Lake Forest (Orange Co.)
  • MD: Bethesda
  • TX: Austin, Fort Worth (DFW)
  • WA: Kirkland (Seattle)

This is an on-site role in the cities listed above, with local travel as needed. Relocation assistance is available for candidates with firm relocation plans and timeline.

What you will be doing

  • Control the enrollment sales pipeline during year 0-1, from initial inquiry through signed contract, managing conversion objectives and CRM systems until 25 students are secured
  • Lead information sessions and campus visits that persuade interested families while strategically turning away mismatched applicants (declining families is equally important as accepting them)
  • Function as the principal liaison for affluent families investing $40K+ per year, delivering exceptional service that converts parents into vocal supporters
  • Establish community presence through consistent on-campus availability during morning arrival (7-9am) and afternoon departure (2-4pm), while dedicating most daytime hours to external activities including coffee meetings, networking initiatives, and community alliances
  • Advocate for Alpha's AI-driven educational approach to questioning parents concerned about screen exposure and alternative schooling methods
  • Mobilize parent advocates by creating outstanding experiences that inspire families to recruit within their social circles

What you will NOT be doing

  • Maintaining standard 9-5 schedules (early morning availability, late afternoon presence, and evening programming are essential)
  • Implementing existing protocols and standard procedures (you'll build operational systems in a startup context)
  • Depending on administrative personnel, marketing departments, or enrollment teams (you operate independently)
  • Enrolling every applicant (selectivity is a fundamental capability)
  • Working primarily from an office (this position demands daily community engagement and relationship cultivation)

Key responsibilities

Control enrollment sales during year 0-1, then transition to developing parent relationships that generate advocates and fuel organic growth through referrals.

Candidate requirements

  • Currently reside within a commuting distance of one of these campuses OR willing to relocate within 60 days (preference for existing local connections): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
  • Legally authorized to work in the U.S. without sponsorship
  • 5+ years in a role that involved working with high-net worth clients in a consultative sales or high-touch customer experience role (such as private school enrollment/admissions, luxury sales, hospitality, philanthropy, etc.)
  • Demonstrated enrollment/sales funnel success with conversion metrics you can discuss
  • Executive presence and communication skills to earn trust and guide sophisticated decision-making with affluent families
  • Entrepreneurial self-starter comfortable as a solo operator in a startup environment
  • Genuine enthusiasm for AI-powered education, with comfort defending the model to skeptical parents who question screen time and non-traditional approaches
  • Availability for flexible hours: early mornings (7-9am), late afternoons (2-4pm), evening events (2-3x/month), and weekend activities

Nice to have

Exceptional candidates will have at least one of the items below: 

  • Existing network in the local affluent community with established relationships
  • Private school or independent school enrollment/admissions leadership experience with proven results
  • Sales, business development, or fundraising track record with high-value clients
  • Previous startup or early-stage company experience navigating ambiguity and rapid change
  • Event planning and community organizing experience creating memorable experiences
  • Real estate, development, or major gift fundraising experience working with UHNW individuals

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This isn't traditional school, and this isn't traditional parent engagement either.

At Alpha, parent advocacy isn't a support function. It's a growth engine. You'll be guiding high-trust conversations, hosting events that convert, and building conviction one family at a time. That means mastering both the message and the model. You'll need to know exactly what makes Alpha different—and how to communicate that in ways that move people.

Want to see the kinds of stories you'll be helping to shape and share? Start here:

🎥 Why Families Leave Traditional School for Alpha
Hear directly from three Alpha dads about why they rejected conventional education—and how Alpha's model has changed their children's confidence, independence, and academic growth.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the foundation you'll be building advocacy around. Understand the academic engine before you start creating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't dodge standardized testing. We embrace it. If you're looking for a school that avoids rigor or waters down expectations, don't apply. But if you believe in setting the bar high—and helping every student rise to it—start here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own words, a 12-year-old former NYC student explains why her family moved for Alpha, and what school feels like when it's designed for mastery, not memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute tour of what makes Alpha's model work, from AI-powered instruction to the guides who support it.
👉 Quick look (1 min)

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