Director of Admissions and Enrollment
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Admissions and Enrollment   $200,000 USD/year

Description

You excel in the unpredictability of startup environments. You have a proven track record serving high-net-worth clients who demand exceptional, personalized service. You are convinced that AI holds transformative potential for education and welcome the opportunity to advocate for that vision against skeptics. If any of these expectations feel like a poor fit, this position is not right for you.

Alpha is not a conventional educational institution. We are a technology-driven startup demonstrating that every child possesses extraordinary potential. Our students complete their core academic work in only two hours each day through AI-driven applications, dedicating the remainder of their time to practical competencies: public speaking, analytical reasoning, collaborative problem-solving, and meaningful projects. No traditional lectures. No redundant assignments. Only accelerated mastery and performance outcomes in the top 1% nationally. Families expect concierge-quality engagement. You will routinely address challenges to this approach, from concerns about screen exposure to doubts from traditional education advocates and "too good to be true" objections.

During year zero and year one, this position functions as an enrollment sales role. You are accountable for the complete pipeline from initial inquiry through executed enrollment contract, including conversion benchmarks and CRM oversight. Campus launch requires a minimum of 25 enrolled students. Achieving that threshold is your responsibility. You will deliver compelling information sessions, facilitate personalized campus visits, maintain persistent follow-up, and finalize enrollments. After securing 25 students and bringing on an admissions director, your responsibilities transition to serving as the campus's lead parent relations executive. You will cultivate loyalty, address concerns with white-glove attention, and develop satisfied families into vocal advocates who drive organic referrals.

This is a high-trust, high-independence position with defined accountability. You will operate as a solo contributor without extensive administrative infrastructure, marketing resources, or established operational frameworks. Strategy evolves in response to data. Systems are under development. You will create them. The majority of your time will be spent beyond the campus (meeting for coffee, networking over lunch, participating in Chamber of Commerce gatherings) rather than at a desk. You will be present during morning arrival and afternoon departure. Evening family events and periodic weekend student programming are part of the role. A single misaligned family within a cohort of 25 can compromise the entire environment, making the ability to decline unsuitable applicants as critical as securing ideal ones.

The opportunity? You will observe transformations that most educators never encounter: skeptical parents evolving into passionate advocates, reserved students presenting with poise to adult audiences, families selecting your campus over prestigious private institutions. You will create something from the ground up and own the outcomes. 

If you believe the majority of schools are underserving children and a superior alternative exists, this is your opportunity to demonstrate it.

HIRING FOR THESE LOCATIONS:

  • CA: Santa Barbara, Palo Alto, Piedmont (East Bay), & Lake Forest (Orange Co.)
  • MD: Bethesda
  • TX: Austin, Fort Worth (DFW)
  • WA: Kirkland (Seattle)

This is an on-site role in the cities listed above, with local travel as needed. Relocation assistance is available for candidates with firm relocation plans and timeline.

What you will be doing

  • Manage the complete enrollment sales process during year 0-1, from initial inquiry through executed agreement, with defined conversion targets and CRM accountability until the 25-student threshold is reached
  • Facilitate information sessions and campus visits that successfully convert interested parents while strategically declining families who are not the right fit (the capacity to say "no" is as critical as the capacity to say "yes")
  • Function as the primary liaison for high-net-worth families investing $40K+ annually, delivering white-glove engagement that converts parents into advocates
  • Establish presence through consistent on-campus availability during morning arrival (7-9am) and afternoon departure (2-4pm), while dedicating most workdays to external relationship-building through coffee meetings, networking activities, and community collaborations
  • Articulate and defend Alpha's AI-driven educational model to skeptical parents concerned about screen time and unconventional pedagogical approaches
  • Mobilize parent champions by creating exceptional experiences that motivate families to recruit within their own networks

What you will NOT be doing

  • Maintaining standard 9-5 schedules (early mornings, late afternoons, and evening programming are integral to the role)
  • Operating from established systems and documented procedures (you will create operational frameworks within a startup context)
  • Depending on administrative personnel, marketing departments, or enrollment coordinators (you operate independently)
  • Enrolling every applicant (selectivity is a fundamental capability)
  • Remaining desk-bound (this position demands daily community visibility and relationship cultivation)

Key responsibilities

Lead enrollment sales during year 0-1, then transition to cultivating parent relationships that generate advocates and fuel word-of-mouth expansion.

Candidate requirements

  • Currently reside within a commuting distance of one of these campuses OR willing to relocate within 60 days (preference for existing local connections): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
  • Legally authorized to work in the U.S. without sponsorship
  • 5+ years in a role that involved working with high-net worth clients in a consultative sales or high-touch customer experience role (such as private school enrollment/admissions, luxury sales, hospitality, philanthropy, etc.)
  • Demonstrated enrollment/sales funnel success with conversion metrics you can discuss 
  • Executive presence and communication skills to earn trust and guide sophisticated decision-making with affluent families 
  • Entrepreneurial self-starter comfortable as a solo operator in a startup environment
  • Genuine enthusiasm for AI-powered education, with comfort defending the model to skeptical parents who question screen time and non-traditional approaches
  • Availability for flexible hours: early mornings (7-9am), late afternoons (2-4pm), evening events (2-3x/month), and weekend activities

Nice to have

Exceptional candidates will have at least one of the items below: 

  • Existing network in the local affluent community with established relationships
  • Private school or independent school enrollment/admissions leadership experience with proven results
  • Sales, business development, or fundraising track record with high-value clients
  • Previous startup or early-stage company experience navigating ambiguity and rapid change
  • Event planning and community organizing experience creating memorable experiences
  • Real estate, development, or major gift fundraising experience working with UHNW individuals

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This isn't traditional school, and this isn't traditional parent engagement either.

At Alpha, parent advocacy isn't a support function. It's a growth engine. You'll be guiding high-trust conversations, hosting events that convert, and building conviction one family at a time. That means mastering both the message and the model. You'll need to know exactly what makes Alpha different—and how to communicate that in ways that move people.

Want to see the kinds of stories you'll be helping to shape and share? Start here:

🎥 Why Families Leave Traditional School for Alpha
Hear directly from three Alpha dads about why they rejected conventional education—and how Alpha's model has changed their children's confidence, independence, and academic growth.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the foundation you'll be building advocacy around. Understand the academic engine before you start creating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't dodge standardized testing. We embrace it. If you're looking for a school that avoids rigor or waters down expectations, don't apply. But if you believe in setting the bar high—and helping every student rise to it—start here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own words, a 12-year-old former NYC student explains why her family moved for Alpha, and what school feels like when it's designed for mastery, not memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute tour of what makes Alpha's model work, from AI-powered instruction to the guides who support it.
👉 Quick look (1 min)

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