Director of Admissions and Enrollment
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Admissions and Enrollment   $200,000 USD/year

Description

Families who select Alpha rely on trusted advisors for nearly every decision—but not yet for their child's education.

You will become the person they reach out to when uncertainty arises, when instinct tells them something isn't right, or when they want to celebrate a milestone with someone who truly understands. You'll develop a deep enough understanding of each family to recognize their needs before they voice them—and you'll possess the judgment and composure to address what they share with care, warmth, and effortless professionalism. Over time, you won't simply represent their child's school. You'll become woven into the way they navigate this chapter of their family's story.

This level of trust isn't engineered through systems. It's built through presence—daily, steady, and unhurried. You'll be there at morning drop-off and afternoon pick-up, at evening gatherings that matter most, and in the individual conversations that rarely appear on any schedule. You'll cultivate a community families want to protect, where inclusion feels natural and word-of-mouth referrals emerge because the experience consistently earns them.

Alpha operates outside traditional school norms. Students complete core academics in two hours daily using AI-powered applications, then devote remaining time to public speaking, critical thinking, and hands-on projects. No lectures. No busywork. Top 1% performance nationwide. The families who choose it are investing in something they value deeply—but conviction requires ongoing support.

You'll sustain that dialogue with each family, through every question and hesitation, for the entire duration of their child's enrollment. If advocating for an unconventional approach to discerning skeptics feels like a challenge you'd rather avoid, this position isn't right for you. If it feels like the most meaningful conversation you could be part of, continue reading.

What you will be doing

  • Take ownership of the relationship with every enrolled family—the evolving, deepening connection that ensures parents feel genuinely known, not merely served
  • Identify concerns before they surface as formal conversations, resolving them with discretion and interpersonal skill that preserves trust
  • Maintain visible presence where families gather: morning drop-off (7–9am), afternoon pick-up (2–4pm), evening parent gatherings, and select weekend activities
  • Develop a campus community with authentic depth—traditions, events, and interactions that foster a sense of belonging to something worth defending
  • Develop parent champions naturally, creating experiences so reliably excellent that referrals occur as a matter of course
  • Sustain the ongoing dialogue about Alpha's AI-powered approach with families balancing screen time concerns, skeptical relatives, and periodic uncertainty—not only during enrollment, but throughout their entire campus experience
  • Recognize when a family isn't aligned with the community and manage that transition with the same professionalism you bring to every interaction—protecting the community is integral to serving it
  • Establish the systems and routines this role demands in a setting where the operational framework is still being developed

What you will NOT be doing

  • Overseeing enrollment—that responsibility belongs to the Admissions Director; your work commences when families enroll and deepens thereafter
  • Operating from behind a desk—your presence within the community defines the role
  • Adhering to standard 9–5 schedules—early mornings, late afternoons, and evening events are integral to the position, not occasional exceptions
  • Relying on administrative infrastructure, established protocols, or a complete team—you function with significant autonomy and create what's needed
  • Approaching family relationships as accounts requiring management—this role rewards authentic connection, not procedural adherence

Key responsibilities

Serve as the trusted relationship at the heart of every family's Alpha experience. Maintain their confidence through challenging moments, cultivate a community where belonging feels meaningful, and establish the conditions in which satisfied families naturally become active advocates.

Candidate requirements

  • Currently live within commuting range of one of these campuses OR willing to relocate within 60 days (priority given to candidates with established community ties): Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
  • Legally authorized to work in the U.S. without sponsorship
  • 5+ years in a relationship-focused role working with high-net-worth or ultra-high-net-worth families—private school admissions, luxury hospitality, philanthropy, or any setting where discretion, warmth, and interpersonal fluency were as critical as competence
  • Proven capacity to maintain relationships through challenging circumstances with sophisticated families and preserve trust throughout
  • Authentic presence and communication approach that builds confidence quickly with affluent, high-expectation families—not polished in a manner that feels rehearsed
  • Personal background with independent, private, or non-traditional education—either professionally or as a parent—that provides you genuine credibility when families challenge the model
  • Authentic conviction in AI-powered education and the capacity to sustain that belief genuinely across years of parent relationships, not solely during the enrollment phase
  • Flexibility for non-standard hours: early mornings (7–9am), late afternoons (2–4pm), evening events 2–3x/month, and periodic weekend activities

Nice to have

Exceptional candidates will possess at least one of the following:

  • Established connections within the local affluent community that would provide you an immediate, organic foundation on campus
  • Private school or independent school background with a proven history of family retention and community cultivation—not simply enrollment metrics
  • Experience managing high-stakes family dynamics where your judgment and discretion were the reason trust remained intact
  • A natural ability for designing experiences—events, moments, settings—where individuals feel they belong to something worth safeguarding
  • Prior startup or early-stage experience where you built from the ground up and maintained composure during rapid change

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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This isn't a conventional school, and this isn't conventional parent engagement either.

At Alpha, parent advocacy functions as a growth mechanism, not a support activity. You'll be facilitating high-trust conversations, organizing events that drive conversion, and building conviction one family at a time. This requires mastering both the messaging and the underlying model. You'll need to understand precisely what distinguishes Alpha—and how to articulate that in ways that resonate.

Want to see the types of narratives you'll be helping to develop and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Hear directly from three Alpha dads about why they chose to leave conventional education—and how Alpha's approach has transformed their children's confidence, independence, and academic trajectory.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the foundation upon which you'll build advocacy. Understand the academic system before you begin generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't avoid standardized testing. We embrace it. If you're seeking a school that sidesteps rigor or lowers expectations, don't apply. But if you believe in maintaining high standards—and supporting every student to meet them—start here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own words, a 12-year-old former NYC student describes why her family relocated for Alpha, and what education feels like when it's built for mastery, not memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of what makes Alpha's approach effective, from AI-powered instruction to the guides who facilitate it.
👉 Quick look (1 min)

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