Parent Relations Director
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Palo Alto, Piedmont, San Francisco, La Jolla, or Los Angeles, CA
Semi-flexible schedule
In-person
full-time (40 hrs/week)
Long-term role

Parent Relations Director   $200,000 USD/year

Description

  • On-site location: Palo Alto, Piedmont, San Francisco, La Jolla (San Diego), or Los Angeles (South Bay), CA
  • Full-time salary · $200,000/yr
  • Benefits package includes: Health, vision, dental, 401k, PTO, and more

The families you will serve are not looking for more vendors. They are looking for someone they trust completely.

This position is the foundation of that trust. You will be the individual families turn to when uncertainty arises, when they seek insight, or when they have something important to share. Not as a function of your title—but because you have earned their confidence. How you show up will define their experience of their child's education at one of five California locations: Palo Alto, Piedmont, downtown San Francisco, La Jolla, or South Bay (Los Angeles).

Alpha is constructing a fundamentally different school. Core academics are completed by students in two hours per day using AI-powered platforms, with the balance of their time dedicated to public speaking, critical thinking, and real-world execution. No lectures. No busywork. Outcomes in the top 1% nationally. Our families are well-informed, highly advised, and frequently skeptical. They demand clear reasoning, not rehearsed answers.

You will steer that dialogue over the long term. Not only during enrollment, but across multiple years. You will speak confidently about AI—its mechanics, its shortcomings, and its significance—particularly with families who found companies, fund them, or demand rigor in every choice. If you are unable to sustain that caliber of dialogue, this position will prove challenging. If you can, it becomes among the most intellectually rewarding roles in education.

This is not relationship management. This is sustained trust-building with ultra-high-net-worth families who demand discretion, judgment, and reliability. If that setting feels natural—and you use AI daily to think, write, and execute more efficiently—you will see the opportunity right away.

What you will be doing

  • Take ownership of every family relationship on campus, cultivating trust that deepens over time
  • Identify concerns before they escalate and address them with discretion, urgency, and clear judgment
  • Sustain high visibility at critical touchpoints: morning drop-off, afternoon pick-up, and thoughtfully designed parent gatherings
  • Facilitate ongoing, substantive discussions about Alpha's AI-driven approach with highly analytical, tech-literate families
  • Create and continuously improve community experiences that generate belonging, advocacy, and referral growth

What you will NOT be doing

  • Overseeing admissions pipelines or enrollment goals—your work starts once families have committed
  • Operating from a desk or relying exclusively on email—this role demands physical presence
  • Using scripts or avoiding difficult questions about AI or educational philosophy
  • Depending on established processes—you will create frameworks where none currently exist
  • Viewing families as transactional accounts—this role values judgment over checklist execution

Key responsibilities

Establish and maintain deep trust with ultra-high-net-worth families, ensuring sustained retention, advocacy, and confidence in Alpha's AI-powered educational approach.

Candidate requirements

  • Currently based in or able to commute daily to Palo Alto, Piedmont, San Francisco, La Jolla, or Los Angeles
  • 5+ years of direct experience working with UHNW individuals or families in private schools, private equity, family offices, or elite client service settings
  • Demonstrated ability to manage complex, high-stakes relationships with discretion and strong judgment
  • Daily, active use of AI tools (e.g., ChatGPT, Claude, Perplexity) and the capacity to articulate AI capabilities, risks, and limitations clearly
  • Commanding presence and communication approach that builds credibility with highly educated, high-expectation families
  • Knowledge of private or independent school environments, gained either professionally or personally
  • Flexibility to accommodate early mornings, late afternoons, and occasional evening or weekend events

Nice to have

  • Established connections within local private school or UHNW networks
  • Prior work with founders, investors, or technology executives
  • Demonstrated success in building communities or experiences that produce organic referrals
  • Background in early-stage or high-growth settings where ambiguity is the norm
  • Skill in distilling complex technical ideas into clear, assured dialogue

Meet a successful candidate

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