Director of Family Relations $200,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Description
- On-site: Palo Alto, Piedmont, San Francisco, La Jolla (San Diego), or Los Angeles (South Bay), CA
- $200,000/yr · Full-time salary
- Benefits: Health, vision, dental, 401k, PTO, etc.
The families we serve do not require additional services. They require a trusted advisor they can rely on without reservation.
This position operates at the heart of that relationship. You will establish yourself as the individual families turn to when concerns arise, when they seek perspective, or when they wish to discuss something meaningful. Not as a function of title—but through demonstrated reliability. Your influence will define how families engage with their child's education across one of five California locations: Palo Alto, Piedmont, downtown San Francisco, La Jolla, or South Bay (Los Angeles).
Alpha represents a fundamentally different approach to schooling. Students complete their core academic work in two hours daily using AI-driven platforms, dedicating the remainder of their time to public speaking, critical thinking, and real-world application. No traditional lectures. No unnecessary assignments. Top 1% results nationwide. Our families are discerning, well-informed, and frequently skeptical. They demand substantive thinking, not rehearsed responses.
You will steward that dialogue over the long term. Not only during enrollment, but year after year. You will articulate AI fluently—its mechanics, its shortcomings, and its significance—particularly with families who create companies, fund them, or insist on rigor in every choice. If you are unable to sustain that caliber of conversation, this position will prove difficult. If you can, it becomes among the most intellectually stimulating roles in education.
This is not client management. This is enduring trust with ultra-high-net-worth families who demand discretion, judgment, and reliability. If that setting resonates—and you use AI daily to think, compose, and execute more efficiently—you will immediately understand the scope of this opportunity.
What you will be doing
- Take full ownership of every family relationship on campus, cultivating trust that strengthens over time
- Identify and address concerns proactively with discretion, urgency, and thoughtful judgment
- Ensure consistent visibility during critical touchpoints: morning drop-off, afternoon pick-up, and intentional parent gatherings
- Facilitate ongoing, substantive discussions about Alpha's AI-powered model with highly analytical, technology-fluent families
- Develop and iterate community experiences that foster belonging, endorsement, and organic referral activity
What you will NOT be doing
- Overseeing admissions pipelines or enrollment metrics—your work begins once families have joined
- Operating primarily from a desk or through email—this role requires substantial in-person engagement
- Relying on prepared scripts or avoiding difficult questions regarding AI or educational philosophy
- Depending on established processes—you will create structure where none currently exists
- Viewing families as transactional accounts—this position values judgment above task execution
Key responsibilities
Develop and maintain profound trust with ultra-high-net-worth families, driving sustained retention, advocacy, and confidence in Alpha's AI-powered educational approach.
Candidate requirements
- Based in or able to commute daily to Palo Alto, Piedmont, San Francisco, La Jolla, or Los Angeles
- 5+ years working directly with UHNW individuals or families in private schools, private equity, family offices, or elite client service environments
- Proven ability to navigate complex, high-stakes relationships with discretion and sound judgment
- Active, daily user of AI tools (e.g., ChatGPT, Claude, Perplexity) with the ability to clearly explain AI capabilities, risks, and limitations
- Strong presence and communication style that earns credibility with highly educated, high-expectation families
- Familiarity with private or independent school ecosystems, either professionally or personally
- Availability for early mornings, late afternoons, and select evening or weekend events
Nice to have
- Existing relationships within local private school or UHNW communities
- Experience working with founders, investors, or tech executives
- Track record of building communities or experiences that drive organic referrals
- Experience in early-stage or high-growth environments where ambiguity is high
- Ability to translate complex technical concepts into clear, confident conversations
You will be working for
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