Director of Community Engagement
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Community Engagement   $200,000 USD/year

Description

You excel in startup environments. You have a proven track record with high-net-worth clients who demand white-glove service. You are convinced AI can transform education and enjoy defending that conviction to doubters. If any of this feels unappealing, this position is not the right fit.

Alpha is not a conventional school. We are a technology startup demonstrating that every child possesses exceptional potential. Our students complete core academics in only two hours daily through AI-driven applications, dedicating the remainder of their time to real-world competencies: public speaking, critical thinking, collaborative challenges, and meaningful projects. No traditional lectures. No filler assignments. Only accelerated learning and top 1% performance nationally. Parents demand concierge-level service. You will regularly defend this approach against screen time objections, traditional education critics, and "this seems too good to be true" resistance.

During year zero and year one, this functions as an enrollment sales position. You control the complete funnel from initial inquiry to executed enrollment agreement, managing conversion targets and CRM systems. We will not launch a campus with fewer than 25 enrolled students. Reaching that threshold is your responsibility. You will deliver compelling info sessions, lead one-on-one campus tours, follow up persistently, and close enrollment agreements. After achieving 25 students and bringing on an admissions director, your role evolves into the campus's lead parent-facing executive. You will cultivate loyalty, address concerns with white-glove attention, and convert satisfied parents into vocal advocates who drive referrals.

This position offers high trust and high autonomy with transparent accountability. You will operate independently without extensive administrative infrastructure, marketing resources, or established operational playbooks. Plans adapt based on performance data. Systems are emerging. You will create them. You will spend the majority of your time in the community (coffee conversations, lunch networking, Chamber of Commerce participation) rather than at a desk. You will maintain visibility during morning drop-off and afternoon pick-up. You will participate in evening parent gatherings and occasional weekend student programming. A single misaligned family within a cohort of 25 can destabilize the entire group, making the ability to decline wrong-fit families as critical as enrolling aligned ones.

The upside? You will observe transformations rarely seen by most educators: skeptical parents evolving into passionate advocates, reserved students presenting with confidence to adults, families selecting your campus over prestigious private institutions. You will create something from the ground up and own the outcomes. 

If you believe most schools are underserving children and a superior alternative exists, this is your opportunity to demonstrate it.

HIRING FOR THESE LOCATIONS:

  • CA: Santa Barbara, Palo Alto, Piedmont (East Bay), & Lake Forest (Orange Co.)
  • MD: Bethesda
  • TX: Austin, Fort Worth (DFW)
  • WA: Kirkland (Seattle)

This is an on-site position in the cities listed above, with local travel as required. Relocation assistance is available for candidates with confirmed relocation plans and timeline.

What you will be doing

  • Control the enrollment sales pipeline during year 0-1, managing from inquiry through signed agreement, with conversion targets and CRM oversight until the 25-student threshold is met
  • Lead info sessions and campus tours that convert interested parents while strategically declining wrong-fit families (selectivity is as critical as enrollment)
  • Function as the primary contact for high-net-worth families investing $40K+ annually, delivering white-glove service that transforms parents into advocates
  • Establish visibility through consistent on-site presence during morning drop-off (7-9am) and afternoon pick-up (2-4pm), while spending most workdays in the community through coffee meetings, networking, and partnership development
  • Advocate for Alpha's AI-powered approach to parents who question screen time and non-traditional education models
  • Mobilize parent champions by creating exceptional experiences that inspire families to recruit their networks

What you will NOT be doing

  • Maintaining predictable 9-5 schedules (early mornings, late afternoons, and evening programming are essential)
  • Implementing established playbooks and standard procedures (you will create systems within a startup context)
  • Depending on administrative personnel, marketing departments, or enrollment support (you operate independently)
  • Enrolling every applicant family (selectivity is a fundamental capability)
  • Working primarily from a desk (this role demands daily community engagement and relationship development)

Key responsibilities

Control enrollment sales during year 0-1, then transition to cultivating parent relationships that generate advocates and fuel word-of-mouth expansion.

Candidate requirements

  • Currently located within commuting distance of one of these campuses OR prepared to relocate within 60 days (preference for existing local connections): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
  • Legally authorized to work in the U.S. without sponsorship
  • 5+ years in a position involving work with high-net worth clients in a consultative sales or high-touch customer experience capacity (such as private school enrollment/admissions, luxury sales, hospitality, philanthropy, etc.)
  • Proven enrollment/sales funnel achievement with conversion metrics you can articulate 
  • Executive presence and communication abilities to build trust and influence sophisticated decision-making with affluent families 
  • Entrepreneurial self-starter who thrives as a solo operator in a startup setting
  • Authentic passion for AI-powered education, with confidence defending the model to skeptical parents questioning screen time and non-traditional methods
  • Flexibility for variable hours: early mornings (7-9am), late afternoons (2-4pm), evening programming (2-3x/month), and weekend activities

Nice to have

Outstanding candidates will possess at least one of the following: 

  • Established network within the local affluent community with existing relationships
  • Private school or independent school enrollment/admissions leadership background with documented results
  • Sales, business development, or fundraising track record with high-value clients
  • Prior startup or early-stage company experience managing ambiguity and rapid evolution
  • Event planning and community organizing background creating impactful experiences
  • Real estate, development, or major gift fundraising experience engaging with UHNW individuals

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This is not traditional schooling, and this is not traditional parent engagement.

At Alpha, parent advocacy is not a support role. It is a growth mechanism. You will facilitate high-trust dialogues, lead events that convert prospects, and build conviction one family at a time. This requires mastering both the messaging and the model. You must understand precisely what differentiates Alpha—and how to articulate that in ways that inspire action.

Interested in the types of narratives you will help shape and communicate? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen directly to three Alpha dads explain why they rejected conventional education—and how Alpha's approach has transformed their children's confidence, independence, and academic development.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the foundation you will champion. Grasp the academic framework before you begin generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not avoid standardized testing. We embrace it. If you seek a school that sidesteps rigor or dilutes expectations, do not apply. But if you believe in establishing high standards—and supporting every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own voice, a 12-year-old former NYC student describes why her family relocated for Alpha, and what education feels like when designed for mastery, not memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of what makes Alpha's model effective, from AI-powered instruction to the guides who facilitate it.
👉 Quick look (1 min)

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