Director of Parent Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Parent Advocacy   $200,000 USD/year

Description

Families who choose Alpha already rely on trusted advisors in most areas of their lives. This role fills the one gap they didn't know existed.

You will be the person they reach out to when uncertainty arises, when something doesn't sit right, or when they want to share a milestone they know you'll appreciate. You'll develop the depth of knowledge about each family that allows you to sense their needs before they articulate them—and you'll bring the judgment and composure to address whatever they bring with discretion, genuine warmth, and calm confidence. Over time, your role will extend beyond being part of their child's school. You'll become woven into how they experience this stage of their family's journey.

That level of trust isn't built through procedures. It's earned through presence—daily, steady, and unhurried. You'll be a consistent fixture at morning arrival and afternoon dismissal, at evening gatherings that carry weight, and in the unscheduled one-on-one exchanges that never appear on any agenda. You'll cultivate a community that families instinctively protect, where the sense of belonging feels organic and word-of-mouth recommendations follow naturally from the quality of the experience.

Alpha operates outside the conventions of traditional schooling. Students complete their core academic work in two hours daily through AI-powered applications, then dedicate the remainder of their day to public speaking, critical reasoning, and applied projects. No classroom lectures. No filler assignments. Outcomes that place them in the top 1% nationally. The families who enroll are investing in something they deeply value—but that conviction requires ongoing care.

You'll sustain that dialogue with each family, navigating every hesitation, for the duration of their child's enrollment. If the prospect of championing an unconventional educational approach to discerning, high-caliber skeptics feels burdensome, this position isn't the right match. If it strikes you as the most compelling ongoing conversation you could engage in, continue reading.

What you will be doing

  • Take full ownership of the relationship with every enrolled family—the evolving, deepening connection that ensures parents feel genuinely understood, not simply attended to
  • Identify potential issues before they surface as conversations, and address them with the tact and interpersonal skill that preserves confidence
  • Maintain visible presence in the spaces families occupy: morning arrival (7–9am), afternoon dismissal (2–4pm), evening parent gatherings, and select weekend programming
  • Create a campus community with authentic character—rituals, events, and connection points that instill a sense of belonging to something families want to safeguard
  • Develop parent champions naturally, by delivering experiences so reliably excellent that word-of-mouth referrals emerge as the organic result
  • Sustain the conversation around Alpha's AI-driven educational model with families managing concerns about screen exposure, skeptical relatives, and periodic uncertainty—not only during the enrollment phase but continuously throughout their campus experience
  • Recognize when a family alignment isn't optimal and address it with the same care you apply elsewhere—preserving the community is an extension of serving it
  • Design the operational structures and routines this position demands in a setting where established frameworks are still taking shape

What you will NOT be doing

  • Overseeing enrollment processes—that falls under the Admissions Director; your engagement starts when families commit and intensifies from that point
  • Operating from behind a desk—your physical presence within the community defines this role
  • Adhering to standard 9–5 office hours—early morning availability, late afternoon presence, and evening programming are integral to the position, not occasional additions
  • Relying on administrative infrastructure, pre-existing workflows, or a complete support team—you'll function with significant autonomy and create what's necessary
  • Approaching family relationships as transactional accounts—this role rewards authentic human connection, not adherence to scripted protocols

Key responsibilities

Serve as the central trusted relationship in every family's Alpha experience. Maintain their confidence during challenging moments, foster a community where belonging feels meaningful, and establish the environment in which satisfied families naturally become active advocates.

Candidate requirements

  • Currently living within commuting range of one of these campus locations OR prepared to relocate within 60 days (candidates with established local community ties preferred): Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
  • Authorized to work legally in the U.S. without requiring sponsorship
  • 5+ years in a client-facing role serving high-net-worth or ultra-high-net-worth individuals—environments such as private school admissions, luxury hospitality, philanthropic advisory, or any setting where discretion, interpersonal warmth, and refined social instincts were as critical as technical competence
  • Proven capacity to navigate difficult moments with sophisticated families while maintaining relationships and emerging with confidence reinforced
  • Authentic presence and communication approach that establishes trust quickly with affluent, exacting families—polished without appearing rehearsed
  • Direct familiarity with independent, private, or alternative education models—either professionally or as a parent—that provides you credible footing when families express reservations about the approach
  • Sincere confidence in AI-enabled education and the capacity to represent that belief authentically across years of family engagement, far beyond initial enrollment discussions
  • Flexibility for non-standard hours: early mornings (7–9am), late afternoons (2–4pm), evening events 2–3 times monthly, and occasional weekend commitments

Nice to have

Outstanding candidates will possess at least one of the following:

  • Established connections within the local affluent community that would provide immediate, organic credibility on campus
  • Background in private or independent schools with demonstrated success in family retention and community cultivation—beyond simple enrollment metrics
  • History of managing sensitive, high-stakes family dynamics where your discretion and judgment were the foundation of sustained trust
  • A talent for designing experiences—gatherings, moments, environments—that foster a sense of belonging to something people feel compelled to protect
  • Prior startup or early-stage organizational experience where you constructed frameworks from scratch and maintained composure amid rapid change

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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This is not a conventional school, and this is not conventional family engagement.

At Alpha, parent advocacy functions as a growth driver, not a support service. You'll facilitate high-stakes conversations, design events that convert interest into enrollment, and build sustained conviction family by family. This requires full command of both the educational philosophy and the communication strategy. You must understand precisely what differentiates Alpha—and how to articulate that in ways that resonate deeply.

Interested in the narratives you'll help cultivate and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Three Alpha fathers discuss their decision to reject conventional schooling—and how Alpha's approach has transformed their children's confidence, self-reliance, and academic progress.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the intellectual foundation upon which you'll build advocacy. Grasp the academic mechanics before generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't shy away from standardized assessment. We lean into it. If you're seeking a school that avoids academic rigor or dilutes expectations, look elsewhere. But if you believe in establishing a high bar—and supporting every student in reaching it—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former NYC student describes, in her own voice, why her family relocated for Alpha, and what education feels like when it prioritizes mastery over rote memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute walkthrough of what makes Alpha's model effective, from AI-driven instruction to the guides who facilitate it.
👉 Quick look (1 min)

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