Director of Parent Engagement & Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Parent Engagement & Advocacy   $200,000 USD/year

Description

Families who select Alpha already rely on trusted advisors across every dimension of their lives. You'll fill the one gap that remains.

You'll become the person they reach out to when uncertainty arises, when instinct signals something's not quite right, or when they want to share a milestone they know you'll value. Your familiarity with each family will run deep enough to sense their needs before they voice them—and you'll possess the judgment and composure to respond with discretion, warmth, and apparent ease. Over time, your role will extend beyond the school itself. You'll become woven into the way they experience this defining period in their family's journey.

Trust of this caliber doesn't emerge from systems. It grows from presence—steady, daily, unhurried. You'll be there during morning arrivals and afternoon departures, at evening gatherings that carry weight, and in private conversations that never appear on a schedule. You'll cultivate a community families instinctively protect, where belonging feels natural and referrals flow from earned credibility.

Alpha operates outside traditional school conventions. Students complete core academics in two hours daily through AI-powered applications, then devote remaining time to public speaking, critical thinking, and applied projects. No conventional lectures. No filler assignments. Outcomes in the top 1% nationally. Families enrolling here invest in a vision they find compelling—but conviction requires stewardship.

You'll sustain that dialogue with every family, through every moment of doubt, for the duration of their child's enrollment. If articulating an unconventional approach to discerning skeptics feels draining, this position won't suit you. If it represents the most compelling conversation you could engage in, continue reading.

What you will be doing

  • Serve as the relationship anchor for every campus family—the evolving, deepening connection that ensures parents feel recognized, not merely attended to
  • Identify potential concerns before they surface as explicit issues, and address them with the discretion and interpersonal skill that preserves trust
  • Maintain visible presence in family spaces: morning arrivals (7–9am), afternoon departures (2–4pm), evening parent gatherings, and select weekend programming
  • Develop a campus culture with authentic dimension—rituals, traditions, and meaningful moments that give families a sense of belonging to something they'll defend
  • Nurture parent champions naturally, delivering experiences of such consistent quality that referrals emerge as the inevitable result
  • Sustain the dialogue around Alpha's AI-powered approach with families managing screen time reservations, skeptical relatives, and periodic uncertainty—not only at enrollment, but across their entire campus tenure
  • Recognize when a family doesn't align and manage that reality with the same care you apply to everything else—safeguarding the community is integral to serving it
  • Establish the frameworks and cadences this position demands in a setting where standard operating procedures are still evolving

What you will NOT be doing

  • Overseeing enrollment—that falls to the Admissions Director; your engagement starts once families enroll and intensifies thereafter
  • Operating from behind a desk—your community presence defines the role
  • Adhering to standard 9–5 schedules—early mornings, late afternoons, and evening commitments are core elements, not occasional demands
  • Depending on administrative infrastructure, established workflows, or a complete team—you function with significant autonomy and construct what's necessary
  • Approaching family relationships as accounts requiring management—this role rewards authentic connection, not procedural adherence

Key responsibilities

Serve as the trusted relationship anchor in every family's Alpha experience. Maintain their confidence through challenging moments, cultivate a community where belonging feels meaningful, and establish the conditions under which satisfied families become active advocates.

Candidate requirements

  • Currently live within commuting range of one of these campuses OR prepared to relocate within 60 days (preference given to candidates with established local community ties): Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
  • Authorized to work in the U.S. without requiring sponsorship
  • 5+ years in a relationship-centered role serving high-net-worth or ultra-high-net-worth families—private school admissions, luxury hospitality, philanthropic advising, or any context where discretion, warmth, and social fluency mattered as much as competence
  • Proven capacity to maintain relationships through challenging situations with sophisticated families and preserve trust throughout
  • Authentic presence and communication approach that builds confidence rapidly with affluent, high-expectation families—credible without appearing rehearsed
  • Direct familiarity with independent, private, or non-traditional education—through professional experience or as a parent—that provides genuine credibility when families scrutinize the model
  • Sincere commitment to AI-powered education and the capacity to communicate that conviction authentically across years of parent relationships, not solely during enrollment discussions
  • Flexibility for non-standard hours: early mornings (7–9am), late afternoons (2–4pm), evening events 2–3x/month, and occasional weekend activities

Nice to have

Exceptional candidates will possess at least one of the following:

  • Established connections within the local affluent community that would provide immediate, organic credibility on campus
  • Private school or independent school background with demonstrated success in family retention and community cultivation—beyond enrollment metrics alone
  • Track record managing high-stakes family dynamics where your judgment and discretion were the foundation of sustained trust
  • Natural talent for designing experiences—events, moments, settings—that make people feel part of something worth defending
  • Prior startup or early-stage organization experience where you built from the ground up and maintained composure amid rapid change

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This isn't a conventional school, and this isn't conventional parent engagement either.

At Alpha, parent advocacy functions as a growth engine, not a support operation. You'll facilitate high-trust dialogues, design events that drive conversion, and build conviction one family at a time. That requires mastery of both the substance and the system. You'll need comprehensive understanding of what distinguishes Alpha—and how to articulate that in ways that resonate deeply.

Want to explore the narratives you'll help shape and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen as three Alpha fathers explain their decision to move away from conventional education—and how Alpha's approach has transformed their children's confidence, independence, and academic performance.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundation upon which you'll build advocacy. Grasp the academic engine before you begin generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't avoid standardized testing. We embrace it. If you're seeking a school that sidesteps rigor or dilutes expectations, this isn't the right fit. But if you believe in establishing high standards—and supporting every student in meeting them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own voice, a 12-year-old former NYC student describes why her family relocated for Alpha, and what education feels like when designed for mastery, not memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of what drives Alpha's model, from AI-powered instruction to the guides who facilitate it.
👉 Quick look (1 min)

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