Director of Parent Engagement & Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Parent Engagement & Advocacy   $200,000 USD/year

Description

You excel in fast-moving startup environments. Your background includes delivering white-glove service to high-net-worth clients. You're convinced AI has the power to transform education—and you're ready to advocate for that position when faced with skepticism. If these conditions feel uncomfortable, this position is not the right match.

Alpha operates outside the traditional school framework. We're a technology startup demonstrating that every child possesses exceptional potential. Our students complete their core academic work in only two hours daily through AI-driven applications, dedicating the remainder of their time to practical competencies: public speaking, critical reasoning, collaborative challenges, and meaningful projects. No conventional lectures. No unnecessary assignments. Only accelerated progress and performance in the top 1% nationally. Families anticipate concierge-quality service. Your role involves continuous defense of this approach against objections regarding screen exposure, doubts from traditional education supporters, and skepticism that the results seem implausible.

During the initial startup phase through year one, this position functions as an enrollment sales role. You control the entire pipeline from initial inquiry through executed enrollment contracts, managing conversion metrics and CRM systems. Campus launch requires a minimum of 25 enrolled students. Achieving this enrollment target falls squarely on your shoulders. You'll deliver compelling information sessions, lead individualized campus visits, maintain persistent follow-up, and finalize commitments. After securing 25 students and bringing an admissions director on board, your responsibilities transition toward serving as the campus's principal parent-facing leader. You'll cultivate loyalty, address concerns with premium service standards, and convert satisfied families into vocal advocates who actively recruit within their networks.

This position offers significant trust and autonomy alongside clear accountability. You'll operate independently without extensive administrative infrastructure, marketing resources, or established operational frameworks. Strategy adjusts in response to performance data. Systems are still forming. You'll create them. Most of your time will be spent in the community (coffee conversations, lunch meetings, Chamber of Commerce gatherings) rather than office-bound. Visibility during morning arrival and afternoon dismissal is expected. Evening family events and periodic weekend student programming require your attendance. Within a cohort of 25 families, a single misaligned enrollment can disrupt the entire dynamic, making selective rejection of poor-fit families equally important as enrolling appropriate ones.

What you gain: You'll observe transformations rarely witnessed in traditional education—skeptical families becoming passionate champions, reserved students presenting with confidence before adult audiences, families selecting your campus over prestigious private institutions. You'll build an operation from the ground up and take ownership of outcomes. 

If you're convinced conventional schools are underserving students and a superior alternative exists, this represents your opportunity to demonstrate it.

WE ARE HIRING FOR THESE MARKETS:

  • CA: Santa Barbara, Palo Alto, Piedmont (East Bay), & Lake Forest (Orange Co.)
  • MD: Bethesda
  • TX: Austin, Fort Worth (DFW)
  • WA: Kirkland (Seattle)

This position requires on-site presence in the above-listed cities, including local travel when necessary. Relocation support is provided for candidates with confirmed relocation plans and specific timelines.

What you will be doing

  • Control the complete enrollment sales pipeline during year 0-1, managing from inquiry through executed agreements, overseeing conversion targets and CRM systems until 25-student threshold is achieved
  • Lead information sessions and campus visits that successfully convert interested families while strategically declining mismatched prospects (selective rejection carries equal importance to acceptance)
  • Function as the principal point of contact for affluent families investing $40K+ annually, delivering premium service that transforms parents into active advocates
  • Establish community presence through consistent on-campus availability during morning arrival (7-9am) and afternoon dismissal (2-4pm), while dedicating the majority of working hours to external relationship-building through coffee meetings, networking activities, and community collaborations
  • Advocate for Alpha's AI-driven educational model when addressing parent concerns about screen exposure and unconventional pedagogical approaches
  • Mobilize parent champions by creating outstanding experiences that motivate families to proactively recruit within their personal networks

What you will NOT be doing

  • Maintaining standard 9-5 schedules (early morning presence, late afternoon availability, and evening programming are mandatory)
  • Executing from pre-existing playbooks and standardized procedures (you'll construct operational systems within a startup context)
  • Depending on administrative personnel, marketing departments, or enrollment support teams (you operate independently)
  • Enrolling every applicant family (selective admissions represents a fundamental capability)
  • Working primarily from an office desk (this position demands consistent community engagement and relationship cultivation)

Key responsibilities

Control enrollment sales during year 0-1, subsequently transitioning to cultivating parent relationships that generate advocates and fuel organic growth through referrals.

Candidate requirements

  • Currently located within commuting range of one of these campus locations OR committed to relocating within 60 days (local community ties preferred): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
  • Authorized to work legally in the U.S. without requiring sponsorship
  • 5+ years of professional experience serving high-net-worth clients in consultative sales or premium customer experience capacities (examples include private school admissions/enrollment, luxury retail, high-end hospitality, philanthropic development, etc.)
  • Proven enrollment or sales funnel performance with quantifiable conversion metrics available for discussion 
  • Executive-level presence and communication capabilities to establish credibility and facilitate sophisticated decision-making processes with affluent families 
  • Self-directed entrepreneurial mindset suited to independent operation within a startup environment
  • Authentic conviction regarding AI-enhanced education, paired with confidence in defending the approach to skeptical parents questioning screen time and non-traditional methodologies
  • Schedule flexibility accommodating early mornings (7-9am), late afternoons (2-4pm), evening programming (2-3x monthly), and weekend activities

Nice to have

Outstanding candidates will possess at least one of the following: 

  • Pre-established network within the local affluent community featuring existing relationships
  • Private or independent school enrollment/admissions leadership background with documented success
  • Sales, business development, or fundraising history demonstrating results with high-value clientele
  • Prior startup or early-stage venture experience managing ambiguity and accelerated change
  • Event coordination and community organizing expertise producing impactful experiences
  • Real estate development, or major gifts fundraising background engaging ultra-high-net-worth individuals

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This doesn't resemble conventional schooling, and this isn't standard parent engagement.

At Alpha, parent advocacy functions as a primary growth mechanism, not an auxiliary support function. You'll facilitate high-stakes conversations, orchestrate conversion-driving events, and build commitment one family at a time. Success requires mastering both messaging and the underlying model. You must thoroughly understand what differentiates Alpha—and communicate those distinctions in ways that influence decisions.

Interested in the narratives you'll help develop and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen to three Alpha fathers explain their rejection of conventional education—and how Alpha's approach has transformed their children's confidence, autonomy, and academic achievement.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundation supporting your advocacy work. Comprehend the academic infrastructure before generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't avoid standardized assessment. We embrace it. If you're seeking a school that sidesteps rigor or dilutes expectations, look elsewhere. But if you believe in establishing high standards—and supporting every student in meeting them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former NYC student describes in her own language why her family relocated for Alpha, and what education feels like when designed around mastery rather than memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview demonstrating Alpha's operational model, from AI-driven instruction to the supporting guides.
👉 Quick look (1 min)

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