Director of Parent Experience
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Not accepting applications on crossover.com at this time.

Description

If high-net-worth New York families have trusted you to guide them through complex, personal decisions, this position is designed for you.

Alpha is a private K–12 school in Lower Manhattan, serving families who demand precision, sound judgment, and reliable execution. As our campus expands, we are appointing a senior, on-site parent relations leader in New York City to manage these relationships from beginning to end—prior to enrollment, following enrollment, and at every juncture where trust is on the line. This is a prominent, relationship-centered role for someone well-versed in New York's demanding family environment and confident operating where reputation is critical.

Alpha does not follow traditional school conventions. Students finish core academics in only two hours daily through AI-powered learning platforms, then dedicate the remainder of the day to developing real-world competencies—communication, leadership, analytical thinking, and execution. This approach delivers top 1% performance results nationally. It also requires a distinct form of parent collaboration, one built on clarity, credibility, and confidence.

You will act as the principal point of contact for both prospective and current families on campus. You'll manage high-stakes discussions, conduct tightly organized information sessions, address nuanced concerns, and transform serious interest into enrollment and active support. Equally important, you'll preserve academic team capacity by taking full ownership of the parent relationship: before, during, and after enrollment.

This is not a formulaic admissions function or a passive community role. You will be highly visible, deeply integrated, and responsible for measurable outcomes. If discerning NYC clients rely on you because you are exact, discreet, and results-oriented, and you believe most schools fail to serve families adequately, this role provides you with genuine authority to deliver.

Location: Lower Manhattan (Financial District)
Work model: Full-time, on-site with regular local events and meetings

What you will be doing

  • Taking full ownership of relationships with NYC families from initial inquiry through enrollment, retention, and sustained advocacy
  • Conducting high-impact information sessions and individual conversations that shepherd families through complex, multi-stage decisions
  • Acting as the central contact for parent concerns, feedback, and confidential matters—addressing them decisively and with professionalism
  • Creating enrollment momentum through on-site visibility, focused outreach, and thorough integration into the local parent community
  • Mobilizing satisfied families as advocates and referral channels within NYC's closely connected networks

What you will NOT be doing

  • Following scripts, processing high-volume lead lists, or executing transactional sales processes
  • Teaching classes, overseeing curriculum, or assuming academic leadership responsibilities
  • Referring challenging parent conversations to faculty or administrative staff
  • Working remotely or from behind a desk—this role demands visibility, judgment, and physical presence

Key responsibilities

Lead enrollment, retention, and parent advocacy for Alpha's Lower Manhattan campus by managing trusted, high-touch relationships with NYC families from initial contact through sustained commitment.

Candidate requirements

  • Minimum 5 years in client-facing positions serving high-net-worth families (>$1M household income), with accountability for closing or enrolling $5K+ or multi-year commitments
  • Documented experience leading families through multi-meeting decision journeys that culminated in signed agreements or verifiable commitments
  • Clear, quantifiable results from previous roles, including conversion rates and retention, satisfaction, or referral performance
  • Experience autonomously managing a personal lead pipeline or community network from first inquiry through final decision
  • Confirmed ability to coordinate events or services for 25+ high-profile individuals at the same time
  • Verified experience resolving sensitive issues, complaints, or confidential matters with successful outcomes
  • Current residence in NYC or within a 1.5-hour commute; prepared to work on-site full-time and participate in local events
  • Legally authorized to work in the U.S. without sponsorship

Nice to have

  • Background in private education, philanthropy, luxury services, hospitality, wealth management, or concierge-level client relations
  • Current familiarity with NYC private school systems and parent social circles
  • Experience representing a mission-driven organization to discerning, high-visibility stakeholders

Meet a successful candidate

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CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

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Work examples

This isn't a conventional school, and this isn't conventional parent engagement either.

At Alpha, parent advocacy is not a support function. It's a growth driver. You'll be facilitating high-trust conversations, hosting events that convert, and cultivating conviction one family at a time. That means mastering both the message and the model. You'll need to understand precisely what distinguishes Alpha—and how to articulate that in ways that influence decisions.

Want to see the kinds of narratives you'll be helping to build and communicate? Start here:

🎥 Why Families Leave Traditional School for Alpha
Hear directly from three Alpha dads about why they rejected conventional education—and how Alpha's model has transformed their children's confidence, independence, and academic growth.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the foundation you'll be building advocacy around. Understand the academic engine before you start generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't avoid standardized testing. We embrace it. If you're searching for a school that dodges rigor or dilutes expectations, don't apply. But if you believe in setting the bar high—and supporting every student to meet it—start here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own words, a 12-year-old former NYC student describes why her family relocated for Alpha, and what school feels like when it's designed for mastery, not memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute tour of what makes Alpha's model work, from AI-powered instruction to the guides who support it.
👉 Quick look (1 min)

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